Marketing Channels chapter 2

question

“Threetailing” is a term used to describe:
answer

The convergence of in-store, catalog, and online channels.
question

Procter & Gamble and Kellogg often face __________ average costs for distribution tasks when they attempt to perform them by themselves.
answer

High
question

Trends in retailing in the U.S. suggest:
answer

Average dollar sales per store has increased.
question

Customer support provided by merchant wholesalers to manufacturers is often referred to as:
answer

Value-added services.
question

The basic divisions of the marketing channel are:
answer

Producers and manufacturers; intermediaries; and final users.
question

Merchant wholesalers are particularly well suited for performing all of the following distribution tasks for their suppliers except:
answer

Serving as the firms’ outside sales force.
question

Between 1948 and 2002 for retail establishments:
answer

Average sales increased and the number of stores decreased.
question

Virtually all retailers serve as:
answer

Selling agents for their suppliers.
question

Merchant wholesalers perform all of the following functions except:
answer

Selling merchandise to final users.
question

Agents and brokers:
answer

Do not take title to goods.
question

Retailers have been using scanner data to perform all of the following except:
answer

Pay and promotion analysis.
question

Facilitating agencies:
answer

Perform non-negotiatory functions.
question

__________ are members of the target market.
answer

Final users
question

Agents, brokers, and commission merchants generally:
answer

do not take title to products.
question

To perform distribution tasks efficiently, a firm needs all of the following except:
answer

To maintain high inventory levels.
question

In the context of the management perspective used in the text, it is appropriate to view final users as:
answer

Target markets.
question

Agents, brokers, and commission merchants’ percentage of total wholesale sales in 2002 was:
answer

9% to 14%.
question

Economic concentration in terms of percentage of total wholesale sales enjoyed by most merchant wholesalers in their respective line of trade is:
answer

Relatively low.
question

A basic phenomenon in the ranks of retailers since 1948 has been:
answer

The increase of average sales per store.
question

Which statement about Gazelle is false?
answer

Distribution channels are not adequately used by Gazelle..

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