Marketing Channels chapter 2 – Flashcards
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"Threetailing" is a term used to describe:
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The convergence of in-store, catalog, and online channels.
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Procter & Gamble and Kellogg often face __________ average costs for distribution tasks when they attempt to perform them by themselves.
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High
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Trends in retailing in the U.S. suggest:
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Average dollar sales per store has increased.
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Customer support provided by merchant wholesalers to manufacturers is often referred to as:
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Value-added services.
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The basic divisions of the marketing channel are:
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Producers and manufacturers; intermediaries; and final users.
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Merchant wholesalers are particularly well suited for performing all of the following distribution tasks for their suppliers except:
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Serving as the firms' outside sales force.
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Between 1948 and 2002 for retail establishments:
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Average sales increased and the number of stores decreased.
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Virtually all retailers serve as:
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Selling agents for their suppliers.
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Merchant wholesalers perform all of the following functions except:
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Selling merchandise to final users.
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Agents and brokers:
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Do not take title to goods.
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Retailers have been using scanner data to perform all of the following except:
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Pay and promotion analysis.
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Facilitating agencies:
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Perform non-negotiatory functions.
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__________ are members of the target market.
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Final users
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Agents, brokers, and commission merchants generally:
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do not take title to products.
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To perform distribution tasks efficiently, a firm needs all of the following except:
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To maintain high inventory levels.
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In the context of the management perspective used in the text, it is appropriate to view final users as:
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Target markets.
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Agents, brokers, and commission merchants' percentage of total wholesale sales in 2002 was:
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9% to 14%.
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Economic concentration in terms of percentage of total wholesale sales enjoyed by most merchant wholesalers in their respective line of trade is:
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Relatively low.
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A basic phenomenon in the ranks of retailers since 1948 has been:
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The increase of average sales per store.
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Which statement about Gazelle is false?
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Distribution channels are not adequately used by Gazelle..
