Marketing Case Study: Gabad Designs Essay Example

products or services. These characteristics can include nationality, price, design, and more. Market segmentation is a technique used by businesses to effectively target their products to the appropriate customers. It involves identifying the specific needs and wants of different customer groups and using this information to offer products and services that meet their requirements.

Gab Designs Lad focuses on geographic, demographic, and behavioral types of market segmentation to achieve growth targets. This segmentation strategy enables the company to increase sales by encouraging customers to upgrade after being introduced to a product designed specifically for their market segment. By creating distinct offers for each segment, Gab Designs Lad can better meet the diverse needs of its customers. Furthermore, market segmentation aids in expanding market share by targeting specific customer segments. The consumer profile encompasses various characteristics including gender, price preferences, interests, location, religion, income level, household size, age range, education level, occupation type, social class status, ethnicity background and nationality.

Consumer profiles can offer valuable insights into consumer behavior and help predict market growth when introducing a new product. The marketing mix, which includes various marketing strategies, is crucial for successful product sales. For more information, visit "www.Biked".

Co. UK is also referred to as the four AS, including price, product, promotion, and place. A product goes through four phases in its life cycle, namely introduction, growth, maturity, and decline. During each phase, the four ups (price, product, promotion, and place) undergo changes as the project evolves. Gab Designs Ltd offers two options: Option 1 involves launching a new product, starting with the introduction phase. In this phase, the profits will be negative and the marketing mix will be

utilized to generate product demand.

The promotion is intensive; the product is heavily advertised, while the price remains acceptable as customers become familiar with it. Initially, the place will be small but will expand in phase two when the main focus is on expanding the product, increasing the price, and reducing the promotion compared to the previous phase. The product will continue to evolve until its decline, with no defined time between each phase.

Option 2

can begin at phase two if it is a commonly known product that does not require an introduction. The marketing mix will be utilized to expand the product as much as possible, increasing distribution and introducing it to new market segments. Additionally, the product quality often incorporates new additional features.