Essay On Service Marketing

Indonesian logging companies have developed a bar coding system, which proves the timber was legally acquired. This focus on customers' needs indicates a supplier philanthropic. Which of the following statements about a typical sales-oriented business is true? The company develops its products to meet the needs of specific groups of people. The primary goal of the company is profit through customer satisfaction. The company invests the majority of its resources in promoting its products and services.

The company is in business to satisfy customers' wants and needs and deliver superior value. All of these statements about a typical sales-oriented business are true. When customer expectations regarding product quality, service quality, and value- based price are met or exceeded, s created. A value line a quality rift planning excellence customer satisfaction expectation satisfaction. Greenberg Smoked Turkey, Inc. , is a nationwide mail-order business that operates without any advertising. It does not accept credit cards and has no toll-free number for customers to call.

The company that is hopelessly old-fashioned is also a very profitably company with thousands of devoutly loyal customers--some of whom have ordered Greenberg smoked turkeys every year for the last fifty years. Greenberg more than likely uses to maintain these long-term ties to its customers.

A. Reactive marketing youngsters management relationship marketing a sales orientation management empowerment. Many companies are Jazzing up plant tours and making store visits more exciting to increase customer loyalty.

For example, at the Crayon Factory, kids watch how crayons are made and then play with their favorite colors in a 20,000 square-foot discovery center. Employees circulate to ensure visitors have a wonderful time. Plays a key roll in

Crayon's implementation of the marketing concept. Redefining the business mission of a mattress manufacturer as "a good night's sleep," rather than stating the mission as "the manufacture of high-quality mattresses," will:

a. To stimulate an awareness of changes in consumer desires be too broad a statement to be of any real use in serving customers

b. Stifle creativity in discovering opportunities to serve customers help ensure the firm retains its focus on consumers and does not become preoccupied with its products and internal needs ensure the core products will be retained. Fussily Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology.

For the new fiscal year, the company projects a production increase of 25 percent, and has instructed its sales force to aggressively distribute and promote the product. The CEO is sure the market will absorb more product if the sales force is determined and assertive.

Apparently Fussily: has an outward organizational focus on its customers wants and preferences. Directs its products to specific groups of people is in the business of satisfying customers profits through customer satisfaction. Xerox emphasizes by replacing at its own expense any dissatisfied customer's equipment within a period of three years after purchase. Management-customer synergy transactional marketing direct selling. Which of the following is one of the elements of the marketing plan? A business mission statement a situation analysis a target market strategy the marketing mix all of the choices 15. In 2004, Giorgio Airman, the Italian fashion group, announced plans to launch a $1 billion international luxury hotel chain containing ten hotels and four resorts before the end of 2015. One of the

major reasons for opening a hotel chain was an international trend toward luxury lifestyle consumerism.

In terms of Armin's tuition analysis, the trend toward luxury lifestyle consumerism would be an example of a(n): opportunity because it is part of Armin's external environment. Strength because it is part of Armin's external environment. Weakness because Airman cannot control the growth of the trend. Benefit because Armin's internal resources can be designed to make its external environment. To market its ice cream to Chinese consumers, Milliner entered into a Joint venture with Sumatra, a state-owned Chinese investment company.

Milliner provided the product know-how, and Sumatra helped Milliner gain all the approvals needed from complex Chinese bureaucracy. Milliner used a strategy to reach the Chinese market. Market development market penetration product penetration product development diversification. Market penetration occurs when: a supermarket chains adds another brand of ice cream to its inventory a U. S. -based company begins to sell its products in South America a French company develops a new cement for orthopedic surgery a Mexican distillery offers rebates to its current customers a hosiery manufacturer begins manufacturing wigs.

Flatcar is a car rental agency that is geared for people who take mass transit or raptor to work but occasionally need to run errands, visit the doctor, or check on a sick child during the work day. The preceding statement describes the Flatcar. Exchange mixers target market diversified market traditionalists sustainable market. Canadian discount retail giant Sellers hopes to strengthen its position as one of the country's leading sellers of infant products with a sixty-page catalog that offers buyers the ability to purchase products via the phone or Internet.