Internship report about Fantasy Kingdom marketing policy Essay Example

to the most merciful who gave me physical and mental strengths to undergo required courses and increased me in knowledge through accomplishment of the courses indispensable for being eligible internee. All those individual and specialized learning and activities have increased me in diverse knowledge that has developed this report. Special gratitude to Proof. Dry.

M Illumination who has versatile genius in him the pioneer of non-government universities in Bangladesh who has broken the long standing monopoly in higher education through facilitating establishment of non-government university in the country thus concrete way for knowledge generating and dissemination enlargement access to higher education to more border strata of the society. I would like to heartfelt thanks Mr.. Attain H Dean, Coordinator, College of Business Administration (CAB) for helping me to take right decision at the right time and continuous encouragement on the topic.

My special thanks to my supervisor Md. Harsh Our Rasher, Faculty of College of Business Administration for providing me the valuable suggestions and guidelines to make this report from the very beginning to the end with a friendly behavior. I am even thankful to all the respected faculty members, employees, staffs and students who supported me in preparing the report. I would like to express my heartiest thanks to the authority of Concord Entertainment Co. Ltd. To allow me to work with their marketing department. I would like to express my sincere appreciation and gratitude expressly, General Manager Mr..

Systems level analysis of rides and attractions to identify potential failure modes and operating hazards so they may be controlled in the design. Tourism plays an important role in Bangladesh is full of natural attractive

place as well as privately constructed tourism place. People are far away from the natural tourists spot due to tremendous arbitration in the major cities. Urban people also hardly manage their time to visit natural tourists spots of place except some artificial made lake, forests, parks and importantly amusement parks.

The amusement park concept is new in Bangladesh and specially four parks have been established by the private owned company named Fantasy kingdom, Anode Park, Wonder Land in Dacha city and Foss Lake in Chitchatting city. 1. 2 Origin of the report Internship in private business organizations, government offices, public sector corporations or banks or other non-bank financial institutions is an integral part of the ABA program of the business administration department of the United International University. The objective of the program is to expose the students in the organizational work situation.

Each student is required to undergo the program and prepare a report according to a format specified by the advisor. As a regular student of Bachelor of Business Administration (ABA) program, it requires an internship attachment with an organization followed by writing and submission of a report. This report is an end result of an Internship attachment with one of the top graded entertainment oriented company in Bangladesh The Concord Entertainment Co. Ltd (Cancel). As per the advice and recommendations of respected supervisor Md. Harsh Our Rasher, the main concentration of this report is marketing policy of Cancel .

This report focuses area incompletion analysis & customer satisfaction. This report will obviously increase the existing idea and assist Cancel to do better in future. Aim of the report 1. 3 Objective of the

Study The objective of the internship program is to get acquainted with the real life organization and to understand and observe the applications of the theoretical learning to fulfill the requirement of ABA program. In this regard, this study is conducted to observe the business and organization of Concord Entertainment Ltd. , and how various departments are interrelated to each other and help the organization for smooth running.

Significant of the report At present Concord Entertainment is the only group of company which has introduced theme park in Bangladesh. There are other entertainment parks in the country such as, Shish Park, Wonderland, Simulated etc. These parks are the contenders of each other. But Fantasy Kingdom stands out among them for its theme concept, for its rides, and for various other reasons which are completely new to the people of Bangladesh. Hence, no other entertainment park in Bangladesh even dares to claim that it is the contender of Fantasy Kingdom. So, Fantasy Kingdom is enjoying monopoly over these parks.