International Marketingpsychology Persuasive Essay Example

class differences, extending to their families as well. Cultural differences can be observed in self-esteem, perceived power, and activity levels. Individuals with low self-esteem tend to display modesty and self-effacing behaviors, while those with higher self-esteem exhibit assertiveness and self-assurance. Asians generally have lower self-esteem compared to Westerners. Individuals who have a high level of personal activity often boast about being workaholics, working on weekends, and finding satisfaction in overworking themselves.

People with low self-esteem, perceived powerlessness, and reduced activity levels feel powerless when comparing themselves to others.On the one hand, individuals who are overly confident are willing to take on challenging tasks despite the risk of failure. On the other hand, in individualist cultures, there is a clear distinction between individuals and their community, whereas collectivist cultures blur these boundaries. The differences between individualism and collectivism can be explained using the 'rice argument'. Individualistic beliefs emphasize that personal initiative, effort, and achievements are best developed at an individual level due to variations among individuals. Combining individual achievements does not result in any loss, and society should prioritize individual freedom, value high achievers, and emphasize uniqueness. In contrast, collectivism argues that initiative, effort, and achievements are best nurtured within groups as individuals function as part of a collective reality. Collective accomplishments differ from those achieved individually and surpass the sum of their parts. Society must prioritize group coherence and social harmony even if it inhibits individual accomplishments. Collectivism is typically associated with traditional culture while individualism is inherent in modern culture. Throughout history, self-awareness has evolved with a focus on the individual as seen through the increasing popularity of self-centric items such as mirrors, self-portraits,

and chairs since the Middle Ages.It is important to note that there is not always a clear distinction between individualism and collectivism. Even in societies prioritizing individualism, people still belong to groups and identify themselves as part of something greater. Similarly, individuals in collectivist societies desire to express their personal identity. However, individualist societies prioritize cooperation rooted in individuality and rationality at a higher level.