Importance of links and relationships within the retail travel environment Essay Sample
Importance of links and relationships within the retail travel environment Essay Sample

Importance of links and relationships within the retail travel environment Essay Sample

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  • Pages: 4 (960 words)
  • Published: August 19, 2018
  • Type: Research Paper
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Horizontal integration refers to the unification of companies by one company taking over another, mainly for financial reasons. This occurs when a company owns or controls other businesses at the same level of the distribution chain. Nevertheless, horizontal integration can be risky for the organizations involved.

The merging of companies in horizontal integration can result in a loss of individuality and potentially lead to job losses. Additionally, staff may be resistant to the change, which can ultimately demotivate employees. The failure of one company can have a negative impact on both companies involved. However, there are benefits to horizontal integration, including increased profitability and the ability for staff to receive training in multiple job roles.

A larger customer base, reduced competition, and increased competitiveness in the market are some of the benefits of horizontal integration. Custom

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ers benefit from the assurance that they have two reputable and experienced organizations working together. This leads to more options for customers and better deals as the companies become more competitive and can offer greater discounts. On the other hand, vertical integration occurs in the retail travel sector when a company controls multiple levels of the distribution chain for products and services. This is done in order to gain a competitive advantage. However, vertical integration can impact all components in the distribution chain if one element fails.

Vertical integration can have significant consequences for the entire administration. Due to committee restraints and the need to sell their own brand, the administration is limited in terms of what they can sell and promote. However, vertical integration benefits the administration in several ways. It can lead to improved profitability as profits and commissions can sta

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within the administration. Additionally, staff can receive training to perform multiple roles. From the customer's perspective, vertical integration can be advantageous. Customers may obtain the best deals and discounts as vertically integrated administrations typically have significant buying power in the market. Furthermore, customers benefit from booking all components of their travel through one administration.

Preferred agents are formed for various reasons. Travel agencies are sometimes given 'preferred status' by tour operators and other principals, such as airlines.

Hotels, conveyance operators, etc., intend for the bureau to receive extra staff for developing products and services. They offer the highest commission rates and enhanced sales incentives for the staff. The principal also provides more publicity for the agency. These benefits are usually based on the agency achieving high sales volumes over an agreed period of time. However, preferred agents can also have limitations on the products and services they can sell, as well as the additional costs of providing staff training and incentives.

Putting pressure on staff to meet sales targets can have various benefits for the organizations involved. Firstly, it benefits principals as their products and services are promoted and sold, resulting in increased sales. Secondly, it benefits agents as they can receive higher commissions and additional staff training, among other perks. This relationship also benefits the client, as preferred agents often receive better discounts from the principal. Commission levels exist to determine the payment that a travel agent receives from a principal for selling their products or services.

Commission rates can significantly differ among various companies and products in the vacation industry. These rates can change on a daily basis in response to competition. How do commission rates impact

the organizations involved? It affects the principals as they have to spend money on paying commissions. It can also affect agents, as they are limited in what they can sell and promote due to commission rates. How do commission rates benefit the organizations involved? Offering commissions benefits companies, as it helps promote and sell their products and services, which should ultimately lead to higher sales volumes. Agents also benefit, as they are the ones receiving the commission.

How do committee degrees benefit the client? They benefit the client as the committee enables them to book other administrations' merchandise and services through one administration.

Why do agency agreements exist and why are they formed? Agency agreements exist and are formed because all business conducted by travel agents is on behalf of principals, such as tour operators and manager companies.

The control over equipment (such as air hoses, etc.) is solely governed by bureau understandings, which are contracts outlining the responsibilities of each party involved, as well as the terms of the agreement and payment details. Bureau understandings have an impact on both administrations since they are bound by these agreements. These understandings benefit the administrations by providing a clear contract that establishes a mutual understanding and protects the interests of both parties. Additionally, bureau understandings benefit the clients as they can have confidence that the money they are paying to agents is being used appropriately. It serves as a form of protection for them, ensuring that the terms and conditions of the contract will be fulfilled. Agencies have connections with operators, transportation suppliers, accessory suppliers, and all other entities mentioned above.

How can this impact and benefit the agent,

the principal, and the client? Consider the effects on the principle of paying committee and being tied into bureau understandings. Also, think about the limitations for agents in terms of what they can sell.

Furthermore, the connections imparted to bureaus contribute to a better understanding. Clients may be impacted by being charged various committee or booking fees. On the other hand, agents experience advantages when promoting and selling their merchandise and services while receiving commissions. Similarly, agents benefit from receiving commissions and incentives. Clients also reap benefits when they can conveniently book everything through one administration due to these connections. Moreover, both agents and principals benefit from having a constant source of business with each other as a result of these links and agreements.

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