The communication industry is currently under immense pressure from market being saturated and lower barrier to entries as more and more competitors enter the market. Products are difficult to distinguish between rivals and deregulation policies add to the diffusion of the market. That is why it is seen that new alliances being formed that forge to introduce new models that ultimately derive the industry. (Source: Delivering Superior Customer Value in Communications firm) However the basic element that attracts consumers is the quality of service.This goodwill takes years to build but it can take a split second to spoil all the hard work upon a careless mistake. Once this objective is achieved, quantity automatically increases.
This is why primary focus should remain on providing the best service and deliver what one promises. It is quite difficult to maintain an established quality, tho
...ugh, with sound controls established within the system it’s unlikely that the quality would deplete. Current deregulation within the market has created more options to customers for switching companies to their like. (Source: Delivering Superior Customer Value in Communications firm).Yet there are areas that have gaps which can be filled by expansion through uniting with companies. Congress has passed Broadband Data Improvement Act of 2008 which will cause an increase in supply and demand of use of broadband.
Therefore before others take government sponsored grants to establish their grounds at remote localities it would be best to start an alliance with companies like Connected Nations. Therefore a partnership of public and private investment will definitely enable in capturing a greater market share. (Source: Broadband and the Future).Even though it’s likely that rivals will follow bu
being the first in the locality will definitely help in reaping the maximum benefits when no competitor would be present.
Hence while profitability remains the prime objective, the only way it can be achieved is through greater customer care, attention, understanding and personalizing according to a customer’s profile thereby creating a significant division. Attaining this would certainly create a competitive edge as it will be difficult for a competitor to copy, however it will certainly be a challenge due to the current economic recession.(Source: Delivering Superior Customer Value in Communications firm)References1. SAP.
Delivering Superior Customer Value in Communications firm. Retrieved July 20, 2009, from, http://74. 125. 95.
132/search? q=cache:k6F5ur6MaRcJ:download. sap. com/download. epd%3Fcontext%3D80378D12714DB981BDB67252EB5E6950B291C3D69DF91E6CC8DEEAA4590904DE0C3DE8590891A1C2AB9A45515D529B8D7CD82BA3EBB2DD1C+how+to+enhance+value+in+communication+firm&cd=1&hl=en&ct=clnk&gl=pk 2. Verizon. Broadband and the Future.
Retrieved July 20, 2009, from http://responsibility. verizon. com/primer/broadband. html
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