If you purchase a notebook computer from Dell, you will note several brand insignias on the outside, such as Dell, Intel, and Microsoft Windows.
Question
If you purchase a notebook computer from Dell, you will note several brand insignias on the outside, such as Dell, Intel, and Microsoft Windows. What type of branding strategy does this example represent? – Q/A (Question and Answer)
Test Answer
Answer:
co-branding
Recource MKTG strategy and policy-Test 3- Chapter 6-7
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