Holistic Marketing Orientation Essay Example

chain and the holistic marketing orientation, people found that they all have a common concept – the customer lifetime value, which can support the business to grow and gain more profit. From my perspective, some retailers regard this concept as their essential value chain. Additionally, Nordstrom is one of these retailers. Nordstrom, Inc. is an American upscale fashion retailer, founded by John W.

Nordstrom and Carl F. Wallin. The company began as a shoe retailer and has since expanded its inventory to include clothing, accessories, handbags, jewelry, cosmetics, and fragrances in its 231 stores operating in 31 states. Being an international student who spends much time staying at home, I feel very comfortable and free shopping on its website since the online price is very competitive to other retailers like Bloomingdales, Lord & Taylor, Neiman Marcus, and Saks Fifth Avenue. Moreover, its free-shipping system applies to any merchandise, even just a pair of socks.

The free-return system is as good as other retailers. I think the cost of the merchandise bought by these retailer companies from the original manufacturers should be similar amount, their value chain and the holistic marketing orientation should focus on that step delivering a high level of product quality, service, and speed. By considering the high pace of life of modern people, convenience becomes an important factor to success. Like Bloomingdales, Neiman Marcus, and Saks Fifth Avenue, they all have store departments in Manhattan that give customers convenience but also costs much more.

I think that's the reason why their free-delivery system only applies to the order over like $100. So far, I have spent a lot of

time and money on this company which is my first choice. Because its ‘support activities’ are very suitable for young people who want to avoid the shipping fee by spending more than $100. This is the best example for a company achieving profitable growth by expanding customer share, building customer loyalty, and capturing customer lifetime value. To sum up, with the fast development of the economy around the world, the competition of business has become much more intense than ever.

A successful company must focus on its competitive part of business and think more about its customers’ feelings to improve its service to gain more trust, also profits. It’s just like a good cycle directly leading the company to success. Total grade: 63/75

References

1. Chapter 2 on textbook;
2. Nordstrom Policy, http://shop. nordstrom. com/c/free-shipping? origin=header-top-promo;
3. Citeman, http://www. citeman. com/382-a-holistic-marketing-orientation-and-customer-value. html.