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Home Page Test Answers Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or package. Which of the following statements is not true regarding the use of color in selected countries? - Q/A (Question and Answer)

Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or package.

Question
Global marketers must understand the importance of visual aesthetics embodied in the color or shape of a product, label, or package. Which of the following statements is not true regarding the use of color in selected countries? – Q/A (Question and Answer)
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Patrick Marsh

Test Answer

Answer:

The red Marlboro color had to be changed in some Asian countries

Recource Int’l Marketing Chapter 10

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