Gillette Australia’s Current Marketing Strategies Essay Example

they are the customers looking for the latest and greatest razor. This is contrasted with the 5% of the market who still prefer the original "Gillette Contour" razor launched in 1980.

Gillette is targeting customers between the ages of 17 and 30.

The skin care range is being relaunched concurrently because younger men, who are particularly interested in maintaining healthy and attractive skin, have recently been the main source of growth. This age group tends to be more concerned about their image compared to other groups.

Conclusion:

To achieve advertising success comparable to Gillette's, Swedish razors should consider implementing the following recommendations: doubling marketing expenditure from $3 Million to $6 Million; allocating more resources towards product development; introducing an innovative product that would specifically appeal to young individuals.

Eg a razor with 4 blades - present it as a revolutionary advancement in razor technology, specifically aimed at younger customers, with the goal of capturing a portion of Gillette's market share. Keep the price of the razor itself low, but set a high price for the cartridges to generate the majority of profits from them. Additionally, consider sponsoring a women's modeling show or similar event that primarily attracts males in order to raise awareness about the product.