Foundations of marketing Essay Example

Central America, northern America, and certain Caribbean regions, is now grown in tropical locations. In Urdu and Hindi languages, it is referred to as "amrood".

The guava cultivation in Pakistan spans across 58.5 thousand hectares, yielding a production of 468.3 thousand tons. Notable regions for guava growing include Shariqpur, Kasur, Lahore, Sheikhupora, Samgla Hill, Gujranwala in Punjab; Kohat, Haripur and Bannu in the North West Frontier province; and Larkana and Hyderabad in Sindh.

Guava thrives in both humid and dry climates with an annual rainfall requirement ranging from 40 to 80 inches (1,000 to 2,000 mm).

The Guava fruit comes in different forms, ranging from edible and round to pear-shaped with a diameter of 3-10 cm. All parts of the fruit, including the seeds and rind, can be eaten. The sweetest part is the pulp found in the center, while the outer layer has a sour taste and gritty texture similar to young pears.

Since the 1950s, research has focused on studying Guava's chemical composition. This includes examining its leaves and their pharmacological properties, as well as its historical use in traditional medicine. Extracts obtained from guava leaves or barks have shown potential in laboratory models for treating conditions such as cancer, bacterial infections, inflammation, and pain. In vitro studies have indicated that essential oils extracted from guava leaves possess strong anti-cancer activity.

Nutrients and dietary antioxidant values: Guavas are frequently regarded as super fruits because of their abundant quantities of vitamins A and C, Omega 3 and 6 polyunsaturated fatty acids, and dietary fibers. Moreover, guavas possess both major categories of antioxidant pigments.

Strawberries are thought to have been cultivated in ancient Rome and were initially grown in Northern Europe.

The berries are commonly found dispersed amidst the foliage of the plant. Initially named strawberry, the plant later underwent a change in its name to strawberry.

Cultivation: The strawberry is a small plant that can grow both in the wild and as a cultivated crop. Some varieties of strawberries produce berries throughout the summer and fall. It naturally grows in Gilgit, Kaghan, Murree, and Hazara, but it has also been successfully cultivated in other areas of Pakistan such as Lahore, Jhelum, Sialkot, Attock, Gujrat, and Peshawar.

Climate: Strawberry plants are adaptable to various types of garden soil. However, they thrive best in cool and moist climates and are not well-suited for warm temperatures.

Forms: Strawberries are generally small fruits; however, larger ones are rare. They have a sweet taste but can also possess a tangy sourness.

Strawberries are rich in nutrients and antioxidants, including vitamin C, proteins, and carbohydrates. In a 144g cup of strawberries, you'll get approximately 45 calories and a generous supply of vitamin C.

In terms of cost-effectiveness, our brand offers more quantity for the same price compared to other brands. For instance, Minute Maid charges Rs 35 for a 400 ml juice pack, whereas Fresher provides 500 ml of juice at the same price.

Functional Value: Our product, Fresher, stands out from other juices by providing our customers with fresh and original fruits. What sets us apart is our distinctive packaging - a plastic bottle with a crystal neck instead of a regular plastic bottle. Moreover, Fresher is filled at a high temperature of 90oC.

This technique enables our juices to maintain their freshness for a year, regardless of temperature, without the necessity of additional preservatives. Consequently, customers

can enjoy the delightful flavor of freshly harvested fruits with every sip. In Pakistan, we take pride in being trailblazers in introducing Guava and Strawberry juices and have future plans to broaden our assortment by incorporating locally cultivated fruit juices. Through this endeavor, we strive to provide our customers with an extensive range of flavors that cater to their individual preferences.

Psychological Value - Our focus on brand image ensures that customers experience psychological satisfaction when purchasing Fresher due to its high Brand Value. Our goal is to delight customers, rather than simply satisfy them.
PESTEL Analysis of Fresher Fruit Juice - It is crucial for organizations to assess their environment prior to embarking on the marketing process. Environmental analysis should be ongoing and inform all planning aspects. The PESTEL Analysis evaluates the macro marketing environment.