There are three macroeconomic variables in the United States that impact the supply and demand of the Apple products produced by the Apple Company. They are GDP, unemployment and inflation. The GDP from the past three years from 2012 to 2015 has steadily risen from approximately 15,500 billion dollars to 17,500 billion dollars (Augusto, 17). This means that there has been economic growth in the country. Therefore, the demand for the Apple products is expected to rise. Consequently, the Apple Company will be in a better position to meet the growing demand through adequate supply.
The unemployment rate in the United States has dropped from 8.1% in 2012 to 5.3 in 2015. A lower unemployment rate shows that there is good economic performance, therefore, the jobs are highly rewarding (Huynh, 32). This means that the workers o
...f the Apple Company may demand high wages due to good economic performance hence raising the costs of the Apple products. However, this is not likely to reduce the demand of the Apple products since the good economic performance impacts on the entire economy. This means that since most workers have wage increases they will still afford to purchase the products and the demand may increase.
Inflation rate in America for the last three years have dropped from 1.7% in 2012 to 0.8% in 2015. Since inflation is a rise in the overall prices as measured by the consumer price index, low rate inflation means that the real value of money appreciates (Augusto, 26). This means that the prices of commodities are well maintained and do not constantly rise; therefore, consumers can afford them since their purchasing power is higher than
the level of prices. This simply means that the demand of Apple products will rise. The three macroeconomic variable trends in the United States as described above for the last three years will positively impact the financial performance of Apple Company since they enhances good economic performance.
References
- Augusto, de T. A. I, and Samuel Pienknagura. Lac Semiannual Report April 2015: Latin America Treads a Narrow Path to Growth: the Slowdown and Its Macroeconomic Challenges. S.l.: s.n., 2015. Internet resource.
- Huynh, Van-Nam. Integrated Uncertainty in Knowledge Modelling and Decision Making: 4th International Symposium, Iukm 2015, Nha Trang, Vietnam, October 15-17, 2015, Proceedings. Cham: Springer, 2015. Print.
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