Thorpe Park Essay Example

also how in encourages entertaining customers to make a return visit to the park at a later date. The hotel accommodation near the park and how a park hotel would greatly improve the parks local reach, the park popularity and customer satisfaction.

Secondary research Secondary research (also known as desk research) involves the summary, collation and/or synthesis of existing research rather than primary research, where data is collected from, for example, research subjects or experiments. In market research content, secondary research is taken to include the re-use by a second party of any data collected by a first party or parties. The research that I have undertaking has been on the park rides and advertising from other theme parks such as: Lego land. Advertising campaign as they are less than 30min drive from the park, this could be a threat.

Qualitative Research Qualitative research is a method if inquiry appropriated in many different academic disciplines, traditionally in the social sciences. In marketing terms, this means investigating the features of a market through in-depth research that explores the background and context for decision making. It’s also used to deeper into issues of interest and explores nuances related to the problem at hand. Examples of qualitative research are focus groups, triads, dyads, interviews, uninterrupted observations and bulletin boards. Bulletin Boards are used to advertise to the customers about Thorpe Park. On these boards, they advertise offers that may catch people’s eyes and persuade themselves to attend Thorpe Park.

Quantitative research The use of numerical analysis techniques to provide information useful to those involved in promoting products or services. Many business applications of quantitative market

research involve surveying customers. The information thus obtained can be used by marketing staff to assess consumer needs and formulate more effective product marketing strategies. Thorpe Park uses Quantitative research so they keep track on how many customers arrive at Thorpe Park as this is numerical data and they want to keep track of it. They do customer feedbacks to improve their business as this is a business for the public to enjoy. Gathering feedback from this, will improve the park and their strategies will be do work on the cons to make them pros.