Rudi Gassner Case Study Essay Example

a number of changes within the organizational structure which had become largely fragmented .Gassner had carried out this task with a limited incorporation and cooperation . Most importantly , BMG suffered from a encrusted and weighty decision-making formation that showed the way to incompetent and inefficient business resource allotment and noteworthy redundancies . In 1990 Rudi Gassner, president of BMG International and was in direct charge of Bertelsmann 's music business .

He said "Our priority is signing acts on a worldwide basis exclusive to BMG for worldwide exploitation . But at the same time there are a number of problems for us because of the currency constraints . We will not make money immediately and we will not be able to take money out . But I feel that long term we should be there and be one of the first , if not the first ,for political and strategic reasons" Rudi brought about a number of fundamental changes within the organization which more streamlined than before and abolished the system in favor of a centralized network within the group . This major structural transformation was intended to get rid of the trade that had prevented the company from focusing capital on their most competitive products and to foster a more coordinated , efficient and rapid decision-making process.