Review Of Related Literature Analysis Essay Example

share information about their products and services. This interactive approach enables users to indirectly access information tailored to their interests, as all group members are given equal treatment.

The hotel company's current image and development-pursuing strategy are reflected in the construction of a well-designed website. Various companies have initially utilized several short and long-term push and pull Internet marketing techniques to maximize their exposure on the Web. Szymanski et al., (2000) explained that consumer assessments of online satisfaction were primarily influenced by convenience, product information, site design, and financial security.

The main factors driving online shopping include convenience, unique merchandise, and competitive prices. A survey conducted by Catalog Age's Consumer Shopping Survey revealed that 67 percent of online shoppers considered convenience as their primary reason for purchasing online, while 41 percent cited price as a determining factor. Hence, it is unsurprising that the Technology Institute of Mariham concluded that convenience is the most significant motivator for online shopping.

Local Literature

According to Islay (2011), hotel executives have the ability to enhance the effectiveness of various departments within a hotel, such as reception, back office, housekeeping, restaurant, and kitchen. By using this software, they can obtain instant access to essential information that will improve bookings and profitability. This software is easily customizable to meet the unique needs of any hotel, regardless of its size or affiliation. Ultimately, this software provides all the necessary features for hotels to gain a competitive edge that will be valued by both employees and guests.

Flens emphasized the drawbacks identified during business studies regarding the current system. These include the time-consuming reservation process, the

unclear view of hotel conditions, the static content in the online system, and the absence of a housekeeping management system. The significance of the Online Hotel Reservation System lies in its ability to optimize the system's potential, providing a one-stop availability check, instant purchase, and confirmation during the reservation process.

The system being developed will allow staff members to manage housekeeping matters and update internet data at any time, without the need for a web designer. Research is being conducted for this project by visiting various hotels' websites and gathering material on hotel reservation (http://www.studymode.com/essays/Hotel-Reservation-System-1248194.html). Maria Cristina hotel, according to Creed, is one of the most preferred hotels in Iligan City. It is conveniently located near the public plaza in the center of the city. This hotel has a charming vintage appeal and prides itself as being the oldest hotel in Iligan City. The amenities offered include air conditioned rooms, hot and cold running water, as well as a restaurant-coffee shop.

The Maria Cristina hotel has banquet halls that can accommodate different numbers of guests for various events, such as private parties, wedding receptions, conferences, and seminars. The capacities range from 500 to 150 attendees and even as low as 60 participants. Additionally, the hotel's restaurants offer evening entertainment, providing a perfect place for relaxation after a day of sightseeing. However, the hotel still relies on a manual reservation system which poses several challenges. One major issue is managing reservations during employee shift changes, resulting in difficulties in effectively handling bookings. Customers must pay an initial deposit of P50 when making a reservation; this amount is non-refundable if the booking is cancelled. Moreover,

there is a risk of null reservations occurring due to transitions between employees responsible for managing reservations who may not be aware of previous bookings made by their predecessor.

Related Studies

The proponents collected relevant research and studies to inform their study. This information was utilized in the creation of the new system.

Foreign Studies Jiaqin Yang et al

A report shows that online booking in the hospitality industry, such as hotel/motel reservations, airline tickets, and travel packages, has significantly increased. This rise is particularly noticeable for lower-priced choices. Table 1 (Deegan & Horan, 2003) offers additional proof of this trend.

The online hotel room bookings grew significantly from $1.1 billion to $6.3 billion between 1999 and 2002, experiencing a six-fold increase. Consequently, the percentage of these bookings compared to the total yearly bookings increased by over 400%, rising from approximately 2% in 1999 to 9% in 2002.

It is predicted that there will be a substantial increase in online hotel room bookings in the future, with estimates stating that by 2005 these bookings will amount to $15.8 billion, accounting for 20% of all annual bookings.

Rampson highlighted the benefits of OHRS, emphasizing its ability to automate reservations and handle a large number of transactions at a low cost. It also allows hotels to have control over profit margins and pricing strategies. Additionally, OHRS simplifies the booking process by providing real-time updates on available inventory and facilitating online form submissions. This technology eliminates the need for extra fees when settling room rates and special offers. Furthermore, OHRS provides multiple payment options, such as credit and debit

cards, to accommodate guests and agents. Lastly, the system enables reservation managers to monitor the hotel's performance by promptly receiving payment information through email or mobile messages.

Gatesix Hospitality specializes in developing online hotel reservation systems for various lodging establishments such as Inns, motels, and resorts. Their aim is to provide top-notch Internet presence for their hotel clients, along with a user-friendly online reservation engine that offers smooth navigation for customers and enhanced flexibility for hotel owners. The development of their "gRes" system demonstrates their extensive understanding of the hotel industry and their dedication to delivering exceptional hospitality services.

According to Fritz (1999), a hotel reservation system receives reservations from authorized users, such as travel agents, and inputs information about the traveler and reservation into a hotel reservation terminal. This information is then transferred to a transaction processor through a communications link. The processor automatically generates transaction documents for the traveler, travel agent, and hotel accommodations. These documents are then sequentially transmitted by the processor via facsimile to involved parties in the reservation transaction.

A confirmation document is sent to the hotel to confirm the reserved accommodations. The banking institution that financed the transaction is notified to make payments to the hotel and others involved. Additionally, a confirming transaction document is sent to the travel agent.

Local Studies

According to Blanco, online hotel reservations are beneficial for last-minute travel plans as hotels may reduce room prices if they still have available rooms. Major hotel chains often have direct connections to airline national distribution systems, which then supply hotel information to numerous travel agents associated with these systems.

Many

hotels and small hotel chains cannot afford direct connections, so they seek assistance from other companies. Several major online travel sites function as travel agencies, sending the hotels' information and rates to numerous online travel sites that act as travel agents.

They have the ability to earn commission payments from hotels for any bookings made on their websites. Legaspi et al. studied the development of The Online Billing and Reservation System at Adams Beach Resort. The purpose was to streamline operations and transactions and make it easier for the officers-in-charge. The system is user-friendly and offers various reservation packages, services, and procedures.