How Does The Internet Change Consumer And Supplier Essay Example

etplace. According to page 373 in the textbook, "online consumer sales grew to an estimated $362 billion in 2012, an increase of more than 15 percent over 2010 (including travel services and digital downloads), with 150 million people purchasing online and an additional 34 million shopping and gathering information but not purchasing" (Lauded, K. & Lauded, J. 2014). Secondly, once Internet developed, the relationship between customers and suppliers is push to improve to the partner relationship. Customer became the partner of supplier. The position of both customers and suppliers are equal. Customers don't depend on the supplier; in contrast, they are more powerful in choosing their suitable suppliers. Thirdly, it increases the satisfaction and quality of customer service. Nowadays, purchasing and exchanging became easier than ever.