Mkt 220 Analysis Essay Example

that it is lean, or green: Nothing goes to waste! This means that stock levels of raw materials, work in progress, and even finished products are kept to a minimum. However, this system requires a very carefully planned scheduling for it to work. Inventory levels are closely monitored such that stock is only obtained when it is needed.

This makes storage or warehousing easy since less space is required transportation as well. Identify the type of retail operation that the following stores represent: JC Penneys is a department store because it carries a variety of shopping and specialty goods such as apparel, cosmetics, housewares, electronics and furniture. Purchases for department stores are generally made within each department rather than centrally Food Lion/Vons are specialty stores because they specialize in a given type of product, and in this case, they specialize in food products. Seven-Eleven is a convenience store because they carry only a limited line of high-turnover convenience goods.

They are usually found near residential areas and operate 24hours a day, seven days a week. Toys-R-Us and Petco are discount stores, but more specifically, specialty discount stores, also referred to as category killers because they heavily dominate a narrower merchandise segment (in this case, toys, and pet products respectively). Wal-Mart and Sam’s Club are discount stores, but more specifically, full line discount stores because they offer consumers very little service and carry a broad assortment of goods such as hardware, housewares, toys, auto parts, sporting goods, clothing, bedding and so forth and so on. Dollar General/Dollar Tree is also a discount store, but more specifically, an extreme-value retailing store. These kinds of retailers

are usually found within the community and carry day to day necessities marked at rock bottom prices aimed to attract low and fixed income consumers.