Marketing Campaign Essay Example

(or desk research). We will utilize secondary data by analyzing materials like our competitors' brochures and leaflets.

To guarantee the trustworthiness of the data we obtain, we might have to gather it firsthand by conducting primary research, which is also referred to as field research. This process entails identifying our target market by distributing questionnaires and conducting interviews.

The marketing mix consists of Price, Place, Promotion, and Product - commonly known as the 4 P's. Price refers to the cost associated with the product and whether a low price would persuade customers to purchase it or if a high price would suggest high quality. The product itself is another aspect to consider; whether it is similar to other products in the market or if its uniqueness would drive purchases. Place deals with the method of selling the product, aiming for an appealing and efficient approach. Lastly, Promotion focuses on how the product will be advertised or promoted, aiming for effectiveness and cost-efficiency. Together, these components make up the 4 P's of the marketing mix.

The approach we adopt to achieve our goal primarily relies on the insights obtained from our primary data, obtained through surveys and questionnaires. This is crucial in order to avoid any errors in marketing our product, as any mistakes could result in significant financial losses. Consequently, we will focus on addressing the 4P's once we have received the findings from the surveys and questionnaires.

Task Two
Investigating the market
The research I conducted indicates that the products available on the market share many similarities. These similarities revolve around their common purpose of executing user commands.

One of the main factors that makes the product appealing is the choice

of hardware used in its production. The product's capability relies heavily on the quality of its hardware. If the hardware is outdated, the laptop will struggle to run certain software designed for newer hardware or perform poorly.

The portability and convenience of small-sized products, such as laptops, are crucial when one is away from home. Laptops are preferred over desktop computers due to their ease of carrying and accessing. It is essential for these products to be lightweight and portable in order to facilitate transportation. Additionally, the laptop casing must provide sufficient space for all hardware components to ensure proper functionality.

The plain and typically monochromatic case designs of laptops may be one reason why they are not frequently brought, as their appearance is unremarkable. Numerous laptops have a lackluster color, displaying only the manufacturer's logo.

The manufacturer aims to create an appealing product, but if it is expensive and packed with numerous utilities and features, consumers might perceive it as low quality. As a result, many manufacturers feel compelled to include extra utilities or features in order to ensure profitability.

The key characteristic of the products is their branding, which assigns them a distinct name or label that sets them apart from other products. Competition frequently influences branding and it can be perceived as an indication of superior quality in comparison to unbranded products.

There are different laptops available in the market with various software options, including operating systems that cater to specific target audiences. As a result, certain laptops come equipped with their own unique operating systems. Among these options, 'Microsoft Windows' is the most popular and commonly used operating system. It is common for many

laptops to be sold along with the 'Microsoft Windows' operating system.

Although consumers have choices for their preferred operating systems, there are situations where the better system may be more expensive in comparison to a previous alternative.

While companies selling laptops have the freedom to choose and install their preferred components through research, some companies provide consumers with a broader selection of favored hardware choices for their laptops.

The research shows that different companies selling similar products on the market have varying characteristics. For example, there are multinational companies like PC WORLD, as well as PLC/LTD and Partnership/Sole Proprietorship, each with their own unique strengths and weaknesses.

The price of products is determined by the quality of the hardware used in their production. A product with fewer features will have a lower price compared to one with more features. Laptops usually fall within the price range of ?800 - ?1300, although this can vary based on product quality. Furthermore, the store selling the product can also impact its price. Stores that are renowned for high quality typically set higher prices in order to uphold their reputation.

These products are typically promoted through various mediums such as local newspaper articles, leaflets, magazines websites, banners, and occasionally television. I believe that the newspaper would be the primary channel for advertising the product, primarily due to its cost effectiveness. Additionally, more people are likely to come across the advertisement in newspapers as compared to television, given the multitude of channels available. This makes it less likely for a large number of individuals to view the advertisement on TV. Another promotional method involves distributing leaflets within the local area, ensuring that a wider audience

can access the advertisement.

The products are available for purchase in major computer stores like PC WORLD/TIME/TINY. However, there are other options available to buy the products as well. Computers can be purchased online or via phone.

My research indicated that the current products in the market share similarities and fall within a price bracket of ?800-?1300. Numerous companies sell this product but they establish varying prices and utilize diverse promotional strategies.