How to Effectively Communicate Using Cross Cultural Essay
The objective of this presentation is to provide meaning and reasoning to the purpose and importance of cross-cultural communication (also known as intercultural communication) competency, and to explain the importance for institutions and organizations to not only provide cross cultural education and training effectively, but to also incorporate it into their ethics and corporate responsibility policy and procedures, as it affects and pertains to business relations, community awareness, development, and society, which all have been inundated with technology, making virtual communities, relationships, and communication unlimited in possibilities, and possibly mandatory to reach the individual or organizations objective.
Central Idea The intent here is to emphasize the importance, affects and effects of face-to-face communication (which still ranks number one), technology, the world wide web, and other forms of communication and resources, used in cross cultural communication, and most importantly, the importance of business managers competency and need for planning, and training on the subject of cross cultural communication, and I will also disclose the potential barriers, disadvantages, and advantages of the technologies and resources used to convey messages or share individual and organizational information internationally as well as the communities where you do business. Introduction
The Global Business Community has and continues to play a pivotal role in the social, economical, and cultural development of our country and the world around us. The United States of America is the most diverse country in the world, thus, inclining us to even more so, think out side of the box opposed to traditional forms of communication based on necessity socially as well as economically, and the Super Internet Highway also known as the World Wide Web, has played and continues to play a pivotal role as well, as our world both socially and professionally becomes more and more inundated with technology, especially in communication and sharing information.
This makes it important for us to understand, the barriers and advantages of communicating via the internet, and other electronic and wireless forms of communication as it pertains to cross-cultural communication. Developing understanding, training, and educating individuals and organizations on the dynamics of each cultural demographic or diasporas’ they socialize or do business with is vitally important to effective communication, as there are various components to take into consideration such as religion, culture, politics, trade and export agreements and practices, history, and international relations. Last but not least, there is Symantec’s.
Understanding word meanings and how they defer and are used diffferently is very important to be appropriate, non-offensive, and to clearly state your objective, intent, and sentiments. Remember, emoticons are typically not used in professional communication, so you have to express yourself using words and emphasis! Cross Cultural Communication affects us as individual and organizations around the world, rather we realize it or not! It dates back to the beginning of the recordings of civilization. Take slavery for instance. From as far back as the Egyptian and Roman Empire’s, to the African Slave Trade, and as recently as can be seen in human trafficking across our countries, cross cultural communication has played a significant role, regardless of intent.
More productively being seen in technology, trade, and export around the world, and our very controversial immigration system. Rather we are talking politics, war, community, religion, economics, business, charity, or even socializing and cultivating relationships, intercultural relations and communication dynamics are involved, and require a certain amount of competency, protocol, intercultural skills, and understanding rather by trial and error, practice, formal training, or education. This is especially critical in the use of technologies such as social media, emailing, ecommerce, blogging, twitting, texting, and other forms of electronic and ireless communications, where the sender must clearly and appropriately convey or share information and intent appropriately to the receiver(s).
Topic Today, we are going to discuss and review How to Communicate Effectively in Cross-Cultural Communication. Credibility Statement My name is Saundrea Grant, and I am the Founder, Chairman, and Chief Executive Officer of LQ Enterprise, a boutique consulting firm, consisting of professional service providers, who specialize in Communications and Business Development. LQ Enterprise was founded in 1999, when I began my pilgrimage into entrepreneurialism. I have a rather extensive background in administration, sales, marketing, communications and business development.
In this capacity I have had the honor of meeting and working with Secretary of State Condoleezza Rice, General Colin Powell, US Surgeon General Dr. Louis W. Sullivan, Morehouse College, San Francisco 49ers, Santa Clara County Fire Department, Contempo Realty, Boy’s and Girls Club of America, Lencoler Clinic, and many more wonderful organizations.. In 2001 I departed from PriceWaterhouseCoopers, the number one accounting firm in the world, and I plunged fulltime into developing my own company, providing the same services an a consultant and independent contractor. While I did have some college courses under my belt, the bulk of my skills and experience came from on the job training, research and training programs.
I have received numerous rewards and acknowledgments throughout my professional career that expands over 25 years in my current field of work and studies. I was literally propelled to corporate sales from administration as a direct result of my ability to communicate effectively and my customer service skills, which all require attention to detail, which is another one of my strengths. I soon realized, that communication was a talent I had possessed since a child, and so I decided to go into marketing to further develop my skills and desire to be in the field. Once in marketing I came to realize, that my passion went even further. I enjoyed sharing information, creative writing and creating graphic campaigns. I also had developed a desire to help small business, startups and nonprofits.
I have generated in excess of 3 million dollars, working with, developing and supporting annual campaign and other funding initiatives. My current studies and professional endeavors directly involve international business, affairs, and relations, with a concentration in Africa-African American social, economical, cultural, and political practices and behaviors. I am currently working with the African/Hispanic Trade Commission on intercultural trade and exportation communications. LQ Enterprise hereinafter referred to as LQ will be developing the communications for the website as well as other collateral for the organization. We are working on and developing projects that include several countries in Africa, India, and Dubai.
I have over 15 years of international business experience, a great deal which I received working in PriceWaterhouseCoopers National Transfer Pricing Department, and Hitachi Japan and nonprofit organizations. My organizations cross-cultural objective is to bridge the social and economical gaps between, small, medium and large organizations around the world, using technology and other forms of communication. This is carried out through making assessments, conducting market and industry research, analysis reporting, and then developing strategic plans with strong emphasis on cross cultural communications, so LQ can assist organizations with meeting their communication objectives.
Last but not least there is implementation, where we also provide training, development and administrative support. Our Exec’s For Rent program is where we contract ourselves out individually or as a team to the organization to assist in the day to day logistics of keeping with their organizational plans and objectives, while providing executive coverage, as typically found, with retained lawyers or accountants representing an organization.
The unique thing about this program is that, our clients have the option of having us onsite, or via virtual office, and the option for only being billed for hours used is available for organizations that do not need fulltime executive support. Also, we have access to offices nationwide so we can also offer this ervice to our clients which is very popular for organizations looking to cut spending cost, or conduct meetings globally.
This is called Outsourcing and Hoteling, which we will also cover in this presentation and its significance and place in developing cross-cultural organizational competency and organizational objectives that will ensure you the business managers, are hiring candidates with intercultural skills, and that you are utilizing your organization to its full capacity in the culturally divers international market place and communities that we all have to share, work, and live in today. Relevancy Statement Those of us here today represent management from small, medium and large organizations, both for profit and not-for-profit.
The information that I share with you today, will benefit you and your organizations by providing you with tools, resources, and information important if not critical to cross cultural and international relations, business, educating, training, and preparing your organization for cross-cultural-communication that is again, so vital in cross cultural and international business if you plan to be competitive, on the cutting edge of your industry’s, and ahead of your competition.
Let’s face it technology has leveled the playing field in many ways, so the competition has crossed barriers that were once plaguing some of the smaller businesses and organizations. The opportunities are limitless, and the ability to think outside of the box can propel you to higher heights at a substantial rate, or the lack of planning and implementation, can cause you to fall behind your competition at a substantial rate as well.
Based on statistics which indicate that 9 out of every 10 individuals in business are accessing the internet to conduct business, purchase consumer items, and communicate. You will leave here today, with all the information you will need to make executive management decisions for your organizations to lead your team to being productive and appropriate, using cross cultural communicate skills to effectively communicate with potential members, consumers, clients, and the communities in that you work and do business in or want to do business in. The opportunities are really unbelievable when put into implementation using protocol and practices that are appropriate nd work, with proven track records as well as critiques.
Preview The intent here is to emphasize the importance, affects and effects of face-to-face communication (which still ranks number one), technology, the world wide web, and other communication tools and resources, used in cross cultural communication, and most importantly, the importance of business managements competency, planning, and training on the subject of cross cultural communication, and to disclose the potential barriers, advantages, and disadvantages of the technologies and resources used to convey messages or share individual and organizational information.
Importance It is very important that business managers possess a high level of competency at it pertains to cross-cultural communication, and that through your competency, you must develop hiring practices, strategic plans, and training programs, for your team and organizations, that are effective and appropriate, not only for the sake of business development, but also risk management and communications, which can both be effected negatively if protocol is not put into policies and practices (Wikipedia, 2011).
Sub-Point #1: Interdisciplinary orientation Cross-cultural communication tries to bring together such relatively unrelated areas as cultural anthropology and established areas of communication. Its core is to establish and understand how people from different cultures communicate with each other. Its charge is to also produce some guidelines with which people from different cultures can better communicate with each other Sub-Point #2: History The Cold War, the United States economy was largely self-contained because the world was polarized into two separate and competing powers: the east and west.
However, changes and advancements in economic relationships, political systems, and technological options began to break down old cultural barriers. Business transformed from individual-country capitalism to global capitalism. Thus, the study of cross-cultural communication was originally found within businesses and the government both seeking to expand globally. Body Main Point # 2: Cross-Cultural Communication Relevancy Cross cultural and international relations, business, education, training, and preparation on behalf of your organization is again, so vitally important to conduct and cultivate intercultural relations and international business if you plan to be competitive, on the cutting edge of your industry’s, and ahead of your competition. Sub-Point #1: Affects
Relying on data collected from in-depth interviews and participant observation, as well as secondary data, compares the cross-cultural communication processes between cultures, for example easterners and westerners in an Asian cultural context, namely, that of Taiwan, as well as the potential influences of Confucianism and the theory of “manners of different orders. ” Our data reveal that westerners tend to communicate with Taiwanese people in an outspoken and brusque way and to make few changes during the communication process. On the contrary, easterners are inclined to communicate with a gentler approach and make adjustments for the local culture. We also find that Confucianism and the theory of manners of different orders have strong influences on cross-cultural communication strategies and performance.
This reinforces the notion that cross cultural communication competency, protocol and research are relevant and important. Research provides evidence to support the arguments that the theory of manners of different orders may play an even more significant role than the individualism–collectivism paradigm in explaining the causes of better communicational performance in Taiwan and possibly mainland China. Implications, limitations, and suggestions for future research are provided based on these findings (Yaolung, J. 2011). Sub-Point #2: Effects As we stand at the threshold of the twenty-first century we are in a unique position to enjoy the benefits of freedom of accessibility to information enabled by advances of the information age.
The implications of cross-cultural transmission of language are many and will grow in the future as the world becomes more “wired”. We need to ensure that language conversion methods alter the original meaning of the text as little as possible. Walter Benjamin has stated that, “All the great texts contain their potential translation between the lines” (Benjamin, W. 1997) and if this is true the task of the translator is daunting. However, it provides us with a worthy challenge for the 21st Century, the effort to ensure that minimal meaning is “lost in translation” (Speirs Plettner, M. 1999) Companies are increasingly taking advantage of international market expansion opportunities abroad.
Even the smaller markets are becoming quickly saturated with startups meeting the supply and demand need of the various markets demands for access, products and services that can be easily and affordably made available, such as home-goods, and manufacturing items. This can be seen through the numerous organizations using offshore manpower for as well as professional services. There are also examples such as ebay, Blogger. com, and Groupon. com, that makes it convenient to purchase goods and service via the internet globally. These organizations had to develop strong cultural relations protocol, and hiring practices to secure the global advertisement and opportunities that makes it the powerhouse it is today.
Educational institutions have recognized the need for cross-cultural communications programs around the world, and are educating professionals to guide organizations through developing and implementing cross-cultural practices and protocol. Main Point # 3: Advantages and Disadvantages of Cross Cultural Business and Relationships. Culture is often described as a set of layers. There is the invisible layer of behaviors and practices, and there is the invisible layer of values. All of these components are important when cultivating relationships and conducting business with individuals, employees and organizations of a different culture and/or background.
While there are tangible and intangible advantages of cross cultural relationships, there are also disadvantages, however, we at LQ Enterprise, believe that through research, planning and implementation, individuals and organizations can bridge the social and economical gaps that create the boundaries, that we believe, can be overcome providing organizations do the necessary research work to meet the necessary literal requirements to communicate effectively across the board…. or should I say borders!
Sub-Point#1: Disadvantages of Cross Cultural Communication for Organizations Some of the disadvantages of trying to conduct business or cultivate relations globally are for one the obvious…. demographics. With face-to-face communication still ranking number one, in this technical environment, it is always best when the opportunity presents itself, to physically interact with your target market. We also understand that this is not always and option or logical especially with mass communications and global objectives.
There are currently 192 countries and within each of these countries, there is an even larger breakdown of cultures. It would appear to be almost physically impossible for any individual or organization to be competent in all the knowledge of all the cultures practices, values and behaviors. The amount of man power along with other tools and resources would cost a fortune that even I would not want to have the task of figuring out. This is why it is so important that your organizations strategically align yourselves and identify your target market. 70% of businesses have lost out on business opportunities because of cultural differences and incompetency.
Smaller businesses and medium and large sized businesses effected by the current economy, really have to contend with deciding which markets to go after because of restricted capital and human resources. This is where outsourcing can change and level the playing field for them to contend with bigger and more financially stable businesses, as well as other small business competition. In today’s economic climate, many smaller, medium and larger businesses are holding on to their capital and not taking advantage of professional service providers who can in the long run, as well as upfront save them a small fortune while propelling them to a higher level, which will generate more business and revenue. Another critical disadvantage facing business managers and their organizations is, breaking into diverse markets.
Ever heard the phrase you only get one chance to make a first impression? Well that holds very true. Only with breaking into diverse markets, chances are you will more than likely make mistakes initially, which can affect your business and relationships. Not only the lost of business opportunities, or reoccurring business, it can significantly impact revenue. Many sales persons have lost accounts because of their inability to effectively communicate with their client. While technology can be your organizations strength, it can also be your weakness in that, once information is sent out there, it can not be taken back or corrected once it has been sent out.
This is why protocol and training are so important for organizations. Risk management is a growing profession primarily to keep up with communications technology. Unfortunately, there are more than just unprofessional and culturally insensitive communication/correspondence that can have a negative impact on cross cultural relations and business, there is also cell phones with texting , and more and more people and businesses are using wireless technology to transmit information, intent, and sentiments, liability and protocol issues must be looked at seriously and differently when considering the new technologies on the market to include the wireless devices available today.