Mass Media Essays

A Disc Jockey is an individual who utilizes compact discs, vinyl, or tape to play pre-recorded songs according to their personal preference. Dj’s can be found at various locations such as weddings, nightclubs, school parties and radio shows, and the music genre they choose to play is determined by the audience and their personal preference. […]

Technology has done many wondrous and phenomenal things for society. One of the positive aspects of technology is that it has brought together and connected people from different countries, cultures, and backgrounds through different forms communication. Also, through the variety of media types, we are able to know what is happening around the world and […]

Tourists hold certain perceptions of potential destinations based on their images of its characteristics. The decision to travel is made when their positive destination images match their mental images of the ideal destination. The essay aims to explore how film and television impact the formation of a destination image. By examining two examples from these […]

The role of society as it affects the development of media is one often overlooked, as pointed out in this week’s reading. More often, research is consumed by the more popular consideration of the media’s role in shaping society. However, because media is by definition concerned with communication, it must be seen from the perspective […]

Street (2001) argues that in a liberal democracy, the media plays a critical role in enabling freedom of speech and expression of public opinions. This is crucial to ensure accountability by facilitating criticism of the government. Heywood (2007) notes that with societal and technological advancements, the media has become an increasingly influential political player, actively […]

My group and I originally chose the children’s television brief. We are 4 members in my group and we were all given parts to play in the making of the film. We were to film a 2 minute opening sequence of the children’s television programme of any genre and aimed at an audience with the […]

When ID4 was first introduced to the public by advertisements, lots of people took interest. It was the biggest build up to a blockbuster that America had ever seen. The film was eventually released as Independence Day, hence the name ID4 because the real Independence Day is on the 4th of July. Obviously the video […]

The objectification of women based on their appearances has been documented as early as 1847 when women were depicted in terms of physical attributes rather than their accomplishments or character traits. An example of such stereotyping can be observed in ‘Jane Eyre’ with Mr. Rochester’s description of Blanche Ingram as “a strapper, a real strapper, […]

The introduction of the Rorschach test-like logo for the 2012 London Olympics garnered criticism for resembling a distorted swastika or something suggestive. However, the controversy surrounding the logo pales in comparison to the outcry that erupted with the unveiling of the Olympic mascots for the same event. Dubbed Wenlock and Mandeville, these mascots are far […]

Loyalty has become one of the key strategic goals for many service organisations, including hospitality companies. According to Capizzi and Ferguson (2005), loyalty programs have reached a state of maturity. The UK hotel industry adopted loyalty programs at the beginning of 1990. Since then, various loyalty programs have pervaded the industry. Therefore loyalty programs are […]

Amazon is a well-liked e-commerce platform. com Inc. is a multinational E-business company based in the United States and is the largest online retailer in the USA. It was launched in 1995 as an online book store, but later diversified into offering various products such as clothes, furniture, toys, video games, electronics, jewelry, health care […]

Ensuring customer satisfaction with both the product and customer service is key to generating repeat business. It should be noted that achieving this objective is not solely the responsibility of the marketing team. For a successful relationship marketing strategy, it is imperative to have work that is generative, prolific, and representative. Understanding the reason why […]

The internet has brought about a technological revolution in video sharing within the business world. This innovation is being incorporated into marketing strategies across various industries. Video sharing has had a tremendous impact on business, revolutionizing the way companies operate and how customers use their services. It has also played a critical role in reshaping […]

Despite being the largest video uploading website on Earth, YouTube enforces strict policies to prevent copyright infringement and traffic redirection to other websites. As part of their ongoing battle against sites promoting unauthorized downloads from YouTube, the platform sent a legal notice to TubeNinja – one of many websites offering users the ability to download […]

Our campaign objective is to renovate the client’s cafe with an “Italian Coffee” theme and attract more business people for breakfast and lunch. We aim to achieve a 30% increase in business people during the opening month, with a budget of ? 2,000. To maximize the number of business customers visiting the cafe, we designed […]

This essay will examine and compare three car advertisements. The ads are for the ‘Mazda 2’, a family car from the late 20th century, the ‘Citroen Saxo Forte’, a car targeted at young adults and women seeking their first vehicle, produced in the mid-90s, and the ‘RVT S3’, a sports car aimed at older men […]

I will be investigating the impact which JCB has had on the construction, agriculture and material handling equipment market. I will be using information from the media, the JCB website (www. jcb.co.uk) and from notes I took at a presentation given by Jason Sankey from JCB. I think that my research will show that JCB […]

The initial advertisement that we observed was Jaguar’s latest ad campaign. This advertisement is challenging to portray because it lacks a coherent storyline and structure. The advertisement features women dancing in nightmarish settings against a bleak wooden backdrop with a winding tree. These unsettling images are interspersed with scenes of the Jaguar driving through vast […]

We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that […]

The advertising feature I’ve selected promotes the video game ‘Spyhunter,’ which is available on the PS2, Nintendo Gamecube, and Microsoft X Box platforms. Displayed on the advertisement are images depicting gameplay, as well as a backdrop featuring helicopters that blend seamlessly into the scenery. Additionally, there is a digitally rendered vehicle present in the advertisement, […]

Targeted towards a younger audience, the second advert presents two perfumes – one male and one female – from the same company. The presentation and colors used in the ad indicate its youthful appeal. The inclusion of both perfumes is effective as younger couples tend to enjoy matching items. The ad features a provocative image […]

The advertisement promotes Coca-Cola Company’s product Sprite, which is a beverage with a taste similar to lemonade. In this advertisement, a Sprite bottle is presented against a background of a piece of graph paper with an angle protractor colored in blue crayon. Its angle is set at 470 degrees, surrounded by colors of green, red, […]