What’s the Deal With the London Olympic Mascots? Essay Example

questions. Are these camera eyes meant to bring to mind the controversial security cameras that surveil every outdoor Londoner? If so, why draw attention to this? The mascots were created based on an extensive study by the Olympic organizing committee into what types of characters appeal to children. The research indicated that modern children prefer non-animal characters with a high-tech appearance, and also value strong storylines over mere cuteness. To fulfill this desire for narrative, the committee has given Wenlock and Mandeville Facebook pages where children can virtually interact with them and construct their own story.

The aim is to transform static mascots into virtual companions that children relate to and want to learn more about. Despite lacking defining traits, children are expected to find them attractive. Whether these endeavors prove fruitful remains uncertain. Will kids genuinely desire to