Marketing Essay Examples

Yeo Hiap Seng Company Profile The Yeo Hiap Seng Malaysia group is involved principally in the production, marketing and sale of food, beverages and sweetened condensed milk under the brand names of “Yeo’s”, “Fizzi”, “Goodtase”, “Cintan” and “SoyRich”. These products are manufactured in the Yeo Hiap Seng Malaysia factories located throughout Malaysia. All food and […]

Beanie Baby phenomenon has really opened a lot of eyes in the toys industry, especially, because this phenomenon was sustained in an industry that is known to be very turbulent based on the fact that, there are a lot of substitutes that come into the industry everyday, moreover, the excitement that these toys create, only […]

More and more, experts in the field of strategic planning and management are advocating for more attention to be paid on strategic thinking, and recommending for it to be considered a separate and distinct stage in the strategy planning and executing cycle. Results from the strategic thinking exercise feeds directly into creation of the strategic […]

1. Why should manufacturing companies build smart products and provide smart services? What business benefits can be gained? Provide several examples beyond those discussed in this case? In business, “Smart” means solving problems fast and efficiently. For manufacturing companies, decreasing the cost, increasing the profit and expanding the market are the benefits they can obtain. […]

What went wrong at AIG? Despite US$110 billion in annual sales and assets in excess of US$1 trillion, on the 16th of September 2008, AIG accepted the Federal Reserve’s US$85 billion rescue package in order to prevent itself from facing a Chapter 11 filing. In exchange, AIG had given a 79. 9% stake in the […]

INTRODUCTION Montecito State College (MSC), located in Sherman, JF, was established in 1952 as a result of the merger between Montecito Polytechnic College and Sherman Teachers’ College. MSC is located in Montecito in the suburbs of the large western city of Sherman. In 1982-83, the college enrolled 6,200 students in the day division, 2,950 in […]

Introduction The company which our focus centers on is the prestigious Lululemon. What started out as an underground yoga and design studio blossomed today into a $225 million-dollar company that offers premium athletic clothing at high-end prices. It all started one day when the company founder, Chip Wilson, decided to try something new – yoga, […]

Trap-Ease America: The Big Cheese of Mousetraps Synopsis A group of investors has purchased from an inventor the U. S. rights to sell a patented, innovative mousetrap. The group has hired Martha House to manage the company that includes assuming responsibility for sales and marketing. Trap-Ease America has targeted the trap to housewives, whom it […]

Banyan Tree Hotels and Resorts had undoubtedly achieved a distinctive position in the luxury resorts industry. One of the main challenges that lay ahead of the company was how it could retain its competitive advantage to safeguard its market position. Though Banyan Tree enjoyed a prominent status among its competitors when it first started out, […]

Analysis of BLACK FLY BEVERAGE COMPANY INC: Despite facing great success and favorable reactions from both consumers and the media, Black Fly should consider expanding their product offerings now to capitalize on the current momentum and exposure they have gained. Black fly is considering various options for expansion, the first being the launch of a […]

In 2003 Honda, in the UK market, was having trouble selling cars. People said that their cars were reliable but boring, they had no cool factor. They realized that if they didn’t appeal to a younger audience then their sales weren’t going to increase. In response to their lack of sales Honda created the “cog” […]

When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created […]

If business is a game, it’s not about winning or losing but about how you play the game. The book entitled Theory of Games and Economic Behavior has been heralded as one of the greatest scientific achievements of the century. In fact, the authors won the Nobel Prize for it. The book provided a systematic […]

1Help Desk Standard Operating Procedures (SOP) The purpose for this document is to describe the procedures and standards of performance associated with the Turnpike Traffic Operations Help Desk section. 1. 1Current Operations Help Desk operations is a function of the Traffic Operations network team. The Help Desk specialist is responsible for maintaining a database with […]

Issues of “Green Marketing” and “Market Entry” Two issues that are extremely important in business to business marketing today are “Green Marketing” and “Market Entry. ” One of these issues is a relatively new issue and one of these issues is an issue that has forever existed, but remains a prevalent question. There is much […]

In 1941, Coach Inc. was founded in a loft located in Manhattan, New York. Inspired by the baseball glove, it was the driver behind the soft, yet strong and durable leather. Not until the 1960s did Coach start manufacturing handbags when they introduced their first collection which consisted of 12 different styled bags. Then in […]

This report is based upon the information from the Harvard business case: “Cola Wars Continue: Coke and Pepsi in the Twenty-First Century”. Both Coca Cola Company and PepsiCo are the largest players in the Carbonated Soft Drinks (CSD) industry. The purpose of this report is to gain insight into the possible strategies that can be […]

When considering the ABL’s interaction with the WNBA, it was revealed that Cavalli and other founders may have hastily established an organization without fully understanding the industry. The prospects for a successful women’s basketball league appear to be highly promising based on the overall environmental analysis. The league was established amidst great enthusiasm, following the […]

What is the minimum number of passengers Health Cruises must sign up by November 20th to break even? [show your calculations] Fixed Cost = 220000+10000+65000 = 295000 Variable cost per passenger = 200 Revenue = 1500 per passenger X # of passengers (# of passengers = x) Revenue – Cost = Profit 1500x – (200x+295000) […]

Case Study Analysis: The VSM Group The history of VSM Group’s strategic capabilities, both in the past and present, can be examined using the PESTLE analysis. This analysis method allows for the examination of Political-legal, Economic, Social-cultural, and Technological factors that impact an organization’s environment. By understanding market growth or decline and evaluating the position, […]

Cabo san viejo is facing challenges in both increasing competition and retaining customers. When considering whether to implement a loyalty program, our primary goal is to address competition and boost sales, rather than relying on such programs. We carefully assessed multiple factors before reaching our decision. For instance, in a survey of 2500 Americans, it […]

Customers can effectively utilize e-purchasing to navigate through extensive information and evaluate different options before making a decision, ensuring that they benefit from exceptional value and a diverse range of choices. The Tesco website provides customers with comprehensive product descriptions and images, enabling them to gather information prior to making a decision. Nearly all products […]