Dark Roast Java Essay Example

as an LLC with three primary owners and some outside investors all providing capital for the anticipated $250,000 startup expenses. Each partner appears to have some business expertise to offer the company. Weaknesses Although Dark Roast Java has a well thought out business plan, there are some weaknesses to it.

For starters, there are several well established coffee houses in the Pleasantville area. Dark Java Roast will certainly have to do a lot to prove themselves in this market if they plan to profit off of the existing and growing market share. The menu Dark Java Roast plans on serving is a bit concerning. It is an unproven menu and there is no hard evidence that it will be accepted well by customers. There is no indication that it will be any different than those offered by competitors locally or nationally. Little or no mention what so ever of the quality of their coffee products.

There is only information of where they originate from. It’s hard to see on paper how they will be able to compete with Starbucks or some of the other local competition in these categories. Their startup expenses seem to be a bit steep. The plans calls for an initial startup cost of $250,000 for the first store. That could be a bit high for a company that is trying to make a name for itself. Opportunities According to the statistics provided throughout the business model, customer demand is increasing for coffee products.

Dark Roast Java has an opportunity to capture some of the traffic that some of the other coffee shops in town have been getting. Their use of local products may be

a big hit with the community. I like the idea that their prices are in line with the leading chain stores. Customers have a tendency to notice a price differential when buying similar products. The location of the initial store, its design, and kiosk will certainly give them a legs up on the competition in the downtown district.

The company plans to have kiosk locations at community events. This will give them an opportunity to gain exposure in the community. Threats This business plan fails to anticipate the reactions of competitors in the Pleasantville market. There is no such mention of any potential reaction that Starbucks, Coffee Bean, Paradiseo, Grounds for Action, Ambrosia Kaffe, or any of the other local establishments will react. There no mention that the competition could possibly develop new or substitute products as a result of Dark Java Roast opening.