Netflix has a wide range of customers, “23 million” roughly from teenagers all the way to senior citizens (Knee J. A). The primary customers are the primary users, but one Netflix account isn’t jut automatically for one person it could be a family who uses it, or even a household of college kids. Being an on-line DVD rental store, Netflix combines the growing Home Entertainment Market and the Internet. Unlike brick-and-mortar video rental business, Netflix incurs less overhead because no storefront is required. Movies are sent to customers in prepaid envelope within 24 hours after the customer returns a movie.
In addition, customer can easily get the movies they like without leaving home. Netflix provides customers unlimited access to the world's largest DVD library consisting of 10,000 movies. This in more than 10 times the selection of
...the Blockbuster. The search engine and automatic movie recommendation engine helps customers find their favorite movies easily. Netflix enables customer to enjoy their service without long line ups and late fees. Customers can select moves and put them into rental queue. Customers can easily edit queue time, too. At the same time, customers can keep the movie as long as they want without the hassle of due dates.
Because of the simplicity of this product and connivance the customers are satisfied. The market is segmented into a number of strategic groups, which include online rentals and sales, mail-delivery services, and video-on-demand services accessible through the television. Due to rapid technology convergence, which characterizes the quality of the disruptive technologies, the rental portion of the market is changing from physical rentals to digital rentals, provided
via streaming channels through broadband-connected set-top boxes, game consoles, and computers.
All work to bring streaming content straight to the consumer’s television, making viewing interactive, easier, and available whenever the consumer wants it. Even with the big consumer backlash over the price increase in 2011, revenue has continuously gone up. However, net income and operating income have declined in the latest period. Some of the decline is due to international expansion costs, but most of it is likely due to customer defections. So If Netflix can succeed overseas than the sky is the limit for this company, just look at its growth in America alone.
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