In this case study we will be determining the principles of e-commerce. The Raffles Hotel is a luxury hotel that depends on the success of its group’s ability to attract customers and to contain its cost. Raffles Hotel has used their ability in attracting customers with their e-marketplace. They have used there website that introduces customers to there facilities and services. By giving the customer the ability to find anything they need to know about the hotel at their fingertips.
The website allows the customer to reserve a room for a specific stay, gives you links for travel resources, and an online store for hotel products. The hotel uses their resources to reach out to the customer by using architecture with logical and consistent navigational tiers. Each tier represents an order of authority that allows the user to navigate smoothly throu
...ghout the website. They have also integrated an online reservation system provides bookers with instant online booking. With another click of the mouse the cooperate market also becomes a user friendly tool to book there online negotiated online rates.
Another great aspect to the company’s website is that it improved its site to have multiple languages for fast growing Internet booking. I would suggest that Raffles hotel update their website with access an online representative that can be accessed through their website. By upgrading to this system just think of the relief the customers would have knowing they can actually chat with a representative on the main home page without having the hassle of locating the phone number and using automated system.
Another thing that I would suggest after looking throughout the website would be to have
virtual tour of the rooms that you are booking. I think the best key is to see your room before you book it. A virtual tour can really make your website come to life and make the consumer feel more at ease. “When developing a website, the user’s wants and needs should always be in the forefront of the decision making process. It doesn’t matter what type of website you run, it needs to be user-focused”.
What if you were to put an review column on your website to allow users what others thought of your hotel. This will enable to get instant feedback from their customers. On the business side of the EC mechanisms the company uses it partners to offer a solution to streamline its services to reduce cost by eliminating inefficiencies. This would allow buyers to have real time access to the business to supply the operation. Raffles had a significant increase with their website by 77%.
By having a global portal for the company Raffle’s has generated over one million dollars in savings. In addition, in the last year there has been an astonishing 470,000 purchase order transactions amounting to an accrued $100 million dollars. In all, to help any organization to maintain or obtain a competitive advantage it is imperative to stay current as Raffle’s did with their web site. With the e-commerce impacting the world we can refer to Raffles as an excellent example of a mainstream corporation.
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