Case for Critical Analysis: Nielsen Media Research Essay Example

n with the goals and plans of the company set forth when they first began in 1923. Nielsen Company’s mission is to provide clients a precise understanding of the consumer is the key to making the right decisions -decisions that can lead to profitable growth- always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

Nielsen can only take action steps to attain their strategic, tactical, and operational goals if it successfully aligns its organizational activities and allocate their resources to meet clients’ needs and achieve their mission. Innovation is necessary in order to compete with cable and satellite companies that are working on a way to get set-top boxes to provide real-time TV viewing data to rival Nielsen’s.