Aunt Bessie’s Essay Example

making the buyer feel special. In the anchor Spreadable advert the selling techniques used are the claims that the product is better and superior than the other product as it compares anchors own ingredients compared to another competitor seller of the same product in the list using scientific advances the in list like listing e-numbers which is affective because not only is it easy and quick to read it its makes the competitor seller with a longer list sound's much worst than they are really are making Advert 1s product sound much superior.

This also affects the viewer's perception of trust in the product compared to their competitor. It incorporates a touch of humor by depicting two cows, one carrying a long list of competitor product ingredients with a sad expression, and the other carrying a short list of advert 1's ingredients with a happy expression.

The connotation of both the competitor's cow and advert 1's product is communicated through the cows' expressions. In the case of the competitor's cow, it appears sad and implies that their product is not very good. Additionally, it suggests that the cow is confident about its own product and may be upset because its dairy freshness isn't utilized much in the competing product, implying that consumers wouldn't enjoy it. On the other hand, advert 1 promotes its product as healthy and good for consumers. The cows' expressions portray the quality and freshness of the product, reinforcing this connotation. These techniques aim to enhance the brand image of advert 1 by highlighting its superiority over rival competitors.

Claiming superiority is the chosen approach in the Aunt Bessie's advertisement. The advertisement

employs selling techniques that emphasize tradition, using the denotation of traditional food alongside the connotation of associations with Sunday lunch - a cherished British tradition often enjoyed at home. This is reinforced by the slogan 'You know your Home'. Additionally, the advert prominently features large images of the food, drawing the viewer's attention and making it highly enticing and appetizing for the intended target audience.

The techniques employed include using visually appealing images to entice buyers and to signify the product's traditional value. Slogans, which are catchy phrases, are utilized to promote and establish brand recognition. These slogans are found in magazines, television commercials, and billboards, and are designed to make the product more memorable for the target audience. Advert 1 does not feature a slogan, but Aunt Bessie's slogan is 'You know your home'.

The slogan emphasizes the enjoyment of eating a Sunday roast, a traditional meal in the comfort of one's own home. It connects the consumption of Yorkshire puddings to the experience of eating homely food. This slogan appeals to the target audience because it is a British dish typically enjoyed with family at home as a long-standing tradition. Its effectiveness lies in its ability to evoke various interpretations and being easily remembered. A logo, on the other hand, is a symbol used for representation.

Advertisers employ logos to create brand recognition. Advert 1's logo depicts a tub surrounded by vibrant flowers and green grass, with an anchor embedded in the ground. The sky is a bright yellow. Aunt Bessie's logo features a woman, seen from the waist up, wearing a blue dress and apron. She can be seen mixing a mixture in a bowl

using a spoon. The anchor logo is relevant to the product as its name is "anchor".

The logo depicts a serene meadow with green grass and a sunny day, evoking feelings of happiness, freshness, and healthiness, which align with the product's image. In addition, Aunt Bessie's logo showcases the homemade values of the product. It portrays a woman traditionally mixing the batter in a bowl, symbolizing the use of traditional methods in its production. This association with tradition is further emphasized by the inclusion of a Sunday roast with Yorkshire puddings in the logo, highlighting the product's connotation. Overall, the logo effectively reflects the home values of Aunt Bessie's products and resonates with consumers.

Both adverts feature pictures. Advert 1 depicts two animated cows. The first cow is shown holding a long list with a sad expression, while the second cow below holds a short list with a happy expression. The cows symbolize dairy, milk, and freshness. However, the expressions and what they are holding evoke different connotations. Looking at the sad cow with its long list may give a negative impression and suggest that the cow is inefficient, but some may also find it cute and feel sorry for it.

People may view the cow and not desire to resemble it. In contrast, the content cow displayed beneath exhibits a joyful expression, symbolizing virtue, joy, and excellence. Observing this cow elicits positive thoughts due to its expression and shorter list in comparison to other cows. The content cow serves as the preferable option, compelling individuals to aspire to be like it rather than the sorrowful cow. These images effectively enhance the

brand of the advertisements, giving it a superior image compared to its competitors.

The white background of the page enhances the visibility of the pictures, making them more eye-catching to the reader. The purpose of including two pictures is to compare the product with the competitor using both textual and visual elements. Placing the pictures in the corners enables immediate visual perception after reading the text. Both pictures occupy a quarter of the page each.

The text is brief, allowing for easy and quick reading of the lists about cows. This makes it convenient for the target audience to read the article even when they are in a hurry. Aunt Bessie's displays a prominent image of a roast with pork, peas, and Yorkshire pudding. The image implies that it could be a traditional Sunday roast, a delicious homemade meal that older people uphold as a tradition.

Although some may view me as a convenient, quickly prepared oven meal for those on the go, it is important to note that I am both delicious and visually appealing. This appealing aspect holds great appeal for the target audience, as the displayed food looks incredibly enticing and appetizing. It is worth mentioning that the image itself does not promote a specific brand, but rather showcases the brand's products, particularly traditional British cuisine. The prominence of the roasted dish image, which occupies the majority of the page, serves as an effective attention-grabber for anyone glancing at the page.

The advertisement emphasizes tradition through a close-up photo of cooked food, which triggers the viewer's appetite. The webpage design includes a large title at the top left, paired with an image of a cow

and a list in the top right corner. Another similar cow image and list are positioned just above this left corner. There is additional prominent text situated in the bottom right corner parallel to the page end, complemented by smaller writing and a logo.

Upon first glance at the advertisement, you'd notice your focus being pulled to the upper left corner. This happens because we usually read from left to right. Moreover, the bolded text in this section makes it stand out as the central element of the ad, suggesting that a straightforward and succinct message is preferred by its target audience. The font sizes across the page are not uniform; smaller fonts are deliberately used at the bottom to highlight certain details.

The layout of Aunt Bessie's advertisement consists of information at the top followed by a close-up image that covers the majority of the page. The enlarged image immediately captures attention, drawing viewers towards its enticing depiction. Upon viewing the image, one is compelled to desire the product due to its irresistible appeal, suggesting that it is a perfect accompaniment to British roast dinners.

At the top, there is some significant text that should be read. Additionally, there is a smaller text that serves as the slogan. Incorporating a slogan in the anchor advert would enhance its effectiveness by making the brand more identifiable and memorable. Moreover, enlarging the logo in the advert would immediately catch the consumer's attention and increase brand recognition.

In my opinion, the Aunt Bessie's Advert could be enhanced by enlarging the logo and slogan. Currently, the advert draws most of the attention to the picture and large writing, making the logo and

slogan easily overlooked. Additionally, incorporating more persuasive selling techniques, such as highlighting their product as the best, would improve the advert's effectiveness and provide more information to viewers.

Overall, I believe that the anchor advert is the most effective as it uses a combination of persuasive techniques that work well together. Its layout is simple and easy to read, making it engaging. The pictures are humorous and complement the product, adding visual appeal. The advert does not solely rely on written information, making it more interesting for viewers.