Aquarius Advertising Case Essay Example

I would stay consistent with the organizational structure shown in the exhibit, however there are a few things that I would change to make it more effective.

The new approach to organizational structure that I would suggest is to have account managers be treated as project managers. This would lead to them being in charge of individual clients, also having the account executives report to them. Each department, including Research, Media, Merchandising, Copy, Art, and other media outlet departments should also report to their specific account executive to ensure thorough innovation and development. The functional VPs and heads would still report to the President/Board of Directors for mostly legal advice, financial logistics and personnel inquires. This structure would allow for the agency to easily adapt to the constantly changing consumer preferences.

3. Would a matrix structure be feasible for Aquarius? Why or why not? A matrix structure could be feasible for Aquarius Advertising Agency making its organizational structure multi-focused to excel in product innovation and meeting consumer and organizational goals. Due to the nature of the advertising industry, there is rapid environmental change as well as uncertainties. The matrix structure will help ease this and make the business more creative in a creativity demanding industry. This matrix structure will only be valuable when the experienced managers are willing to be team players and not violate their authority functional or product violation unity of command that occurs by design. Without these crucial steps, the matrix structure could harm the organization instead of assist. The company should also reinforce the integrative functions of their account executives to manage each project and client effectively.