Employer Branding Narrative Essay Example

2007, the company's ability to enter additional markets expands. As for job opportunities and potential candidates interested in the cable television company, the information provided is aimed at attracting those who wish to become long-term service providers. The beginning link highlighting benefits and compensation demonstrates this intention.

Direct TV offers information on career opportunities by location, catering to those interested in this market with comprehensive details on employment. Additionally, the company provides general information on its overall functioning, including insights on its organization. A look into the company's mission, vision, and objectives also reveals its current stance and direction.

Provided organizational details of the company can shed light on the employees' focus. Information on the company's direction can be sought through the press room and community activities, highlighting both its strengths and weaknesses. Additionally, a cable installer advertisement showcases career opportunities for those interested.

DirectTV prioritizes the expansion of their direct target over other secondary job opportunities, such as help centers. They seek innovative individuals with a passion for cable television to join their team. To apply, interested parties must complete a profile indicating their location and experience. A representative will then contact the candidate for additional information. Job seekers can conveniently access the application process through the "About DirectTV" link, which includes a direct link to apply (DirectTV Careers, 2007).

In cases where access to the profile is not possible, customers can contact technical support or customer service, demonstrating the potential for internal growth within the company. DirectTV's website includes a link for this information, indicating organization not only in their offerings to customers but also for the internal work environment. In comparison, Dish Network's website has

a different focus.

The Dish Network is preferable to Direct TV, as its website offers more straightforward access to the organization without dividing different packages. Moreover, the career pages provide diverse types of access, presenting links to various possible careers within the company. Additionally, the main career page features a picture displaying individuals with their respective career and an "Your Future is Looking Up" ad placed above it.

The incorporation of visually appealing elements on the page enhances its attractiveness to potential employees. Furthermore, the organizational philosophy of prioritizing workers is outlined from the inception of the company, with a detailed explanation of the available benefits. The Dish Network's allure is further heightened by the categorization of various job types. Individuals searching for HR careers can access a specific link, while others can navigate to a different link for information and application forms. Additionally, potential employees can access Echo Star, which serves as the primary employer for satellite TVs.

To attract more individuals towards the company, it is essential to clarify and enhance the careers area along with other areas. This can be achieved by elaborating on the three different areas and making them more appealing. Moreover, a side menu is available that provides additional information, such as diversity statement, locations, recruiting programs, and career opportunities. For a more comprehensive understanding of the company, organized options like Dish Network Careers are present. The concept of employer branding is based on the image displayed by both companies.

The organization's level of availability, as well as its presentation and division of pages, demonstrate the overall atmosphere and functionality of the organization. Direct TV provides insight into both companies' priorities and their

link to the company's offerings. The company's focus on image and overall presentation offers insight into itsemployer relationships with customers and employees.
Works Cited1. DirectTV. (2007).

Access the website http://www.dishnetwork.com/content/about_us/careers/index.shtml.