Eastman Chemical Has Made Quality an Important Part of Its Overall Mission or Strategic Intent

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Eastman Chemical has made quality an important part of its overall mission or Strategic Intent 1)Eastman has made quality an important part of its overall mission or “Strategic Intent. ” As a way of drawing attention to the company’s strategic intent, it is prominently displayed throughout the company’s many sites. Why would Eastman display its strategic intent throughout the company? This is to become the leader or promote/encourage creativity on such intent.

Like for instance, in the book of Foster, chapter 5, in question number 11 “ What is the basic idea behind a focus group? Are focus groups an effective way of gathering data about customer preferences and tastes? ” It defines a focus group as “actively solicited customer feedback. ” They gather “customers and solicit their ideas and reactions to products or concepts. They also address a selection of individuals with similar characteristics.

Their steps are: to Identify Purpose, narrow scope of questions, select target population, develop questions, run multiple groups and Summarize and develop common themes. To give example of such strategic intent, is the use of Singapore’s Economic Development Board (EDB) took a 15% stake in the United Microelectronics Corp’s (UMC) a $3. 6 billion silicon-wafer foundry, a Taipei-based company’s investment is the largest ever in the Singapore electronics industry.

There was a US$29 million allocation to this EDB program that supports overseas training of engineers and other personnel. This program helps pay for living expenses, transportation, and salaries of workers sent overseas for training under the auspices of the manufacturing companies locating in Singapore and one of the companies that has benefited from grants under this program is Eastman Chemical Co. in which it opened a $200 million complex in Singapore 2 years ago. The organization was able to train the lead operators in an Eastman facility in Texas. In availing this type of program by Eastman Chemical, they create advantage in their kind of business in order for them to grow and become effective as well as efficient in targeting their customers in the current market. 2)Did Eastman make the right decision to define quality as a “strategic issue”?

Defend your answer. Well, when it comes to “intellectual-asset business,” most of the dollars you make go straight to economic value added. The biggest revenues earned by chemical companies like Eastman Chemical come from “licensing process technology. ” There are some that the value comes from tax write-offs gained by donating patents found to have no future for the company and there others downsize their portfolios to reduce patent-maintenance costs.

Yet some the employees of the organization believe this licensing is just giving away know-how and valuable company assets in which they loss tract of the fact that they get paid to do that. In the book of Foster, chapter 5, in the question number 8 “What is strategic partnership? In what ways can strategic partnerships facilitate a firm’s quest for quality? The answer is “The purpose of strategic partnership is to give a supplier and a buyer the opportunity to work closely together to enhance to value of the relationship.

The employees of Eastman Chemical can create more value for strategic partnership or shareholders in an “asset-light strategy” than you could in some of the old manufacturing businesses. Reference Stevens, T. (2002). Industry Week: Cashing in On Knowledge. http://www. industryweek. com/default. aspx Foster, T. (2007). Strategic Quality Planning: The Voice of the Customer. Pearson Education. Chapter 5. Stevens, T. (2001). Industry Week: World-Class Communities – Small Package, Big Payoff. http://www. industryweek. com/default. aspx

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