Difference betweeen marketing concept and selling concept Essay Example
Difference betweeen marketing concept and selling concept Essay Example

Difference betweeen marketing concept and selling concept Essay Example

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  • Pages: 2 (538 words)
  • Published: January 17, 2018
  • Type: Essay
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The definitions demonstrate that selling and marketing have distinct approaches. Selling involves the price of the product or service and the buyer's need running parallel, while marketing involves the price and buyer's need intersecting as the seller aims to meet those needs competitively. Selling does not consider customer needs, whereas buying does take them into account. There are other differences between the selling concept and marketing concept as well. For instance, the selling concept focuses on what the producer has or needs, rather than a product or service that fulfills the buyer's wants. On the contrary, the marketing concept aims to market a product or service that satisfies buyer needs. Additionally, while the selling concept prioritizes producer needs, the marketing concept emphasizes buyer needs. To illustrate this distinction, let's consider a simple example: under the selling concept, s

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ellers focus on selling available funds of a found house whereas under the marketing concept, those same funds could be utilized for a growth fund towards child education.

The selling concept focuses on short term tactics such as free gifts, discounts, and bribes to increase sales. In contrast, the marketing concept utilizes long term strategies like value-added service and customer education. The selling concept is seller-oriented and prioritizes aggressive selling and promotions over customer satisfaction. On the other hand, the marketing concept begins with understanding customer needs and wants, developing products or services to satisfy them, and viewing business as a customer need satisfying activity.
All departments coordinate their activities with a focus on customer needs in the marketing concept, where profits are seen as an outcome of effectively meeting those needs. However, in the selling concept, it primarily

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focuses on the seller's needs rather than the buyer's needs. Nonetheless, it is still important for the product or service to satisfy the buyer's needs and wants profitably.
The evolution of marketing went through various stages including production, marketing, and product. In the production stage, businesses aimed to produce a large quantity of goods efficiently believing that consumers would be willing to purchase inexpensive and easily accessible products. Some firms still employ this strategy in developing markets with low labor costs.
In the product stage of marketing evolution producers believed that consumers would only buy superior products achieved through better quality performance innovation.This approach is still used today with comparative advertising and market leaders introducing new inventions. Firms primarily focus on product development and fine-tuning features, with other marketing strategies like pricing, distribution, and promotion considered later.

The selling stage of marketing is associated with pushy salespeople, intrusive telemarketers, and obnoxious advertising. It believes that consumers won't buy products unless prompted because they don't know what they want. The selling concept prioritizes maximizing profit by increasing sales volume, rather than focusing on consumer wants and needs.

Firms often adopt the selling concept when there is an excess of produced goods compared to market demand.

On the other hand, the marketing concept solely focuses on understanding consumer needs and developing products or services that can meet those needs. Firms conduct research projects to determine consumer needs rather than creating a product or service without knowledge of what consumers want and hoping for purchases.

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