Internal Communication Essay Example
Internal Communication Essay Example

Internal Communication Essay Example

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  • Pages: 7 (1784 words)
  • Published: September 15, 2017
  • Type: Article
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Effective communication is crucial within a company, particularly for interdepartmental exchanges. It ensures that NEXT's various departments are cognizant of any updates or issues within the establishment. If all departments communicate effectively, NEXT can improve its overall efficiency and streamline operations. The following are communication methods: 1.

Information on communication methods, including telephone and email. Also includes details on presentations, agendas (what will be discussed), and minutes (what has been discussed).

Departments throughout the company will utilize telephone communication, in addition to Intranet, memos, video, and newsletters as means of communication.

The telephone is the primary mode of communication for the finance function at NEXT. It is easily accessible and enables the department to report invoice discrepancies to suppliers. For instance, if there was an error where NEXT or

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dered 100 sweatshirts but was charged for 200, the finance team would need to contact the supplier via telephone to notify them of the mistake. This method of communication is favored because it enables the team to directly speak with someone and convey the issue.

In order to expedite communication, using the telephone would be more efficient than sending an e-mail since a response would take longer. The customer service department utilizes the telephone to connect with other NEXT branches. For instance, if a customer wishes to purchase a size 12 coat that is out of stock in a particular store, the customer service department can promptly call other branches to inquire about availability and reserve the item for the customer. This method is advantageous as it saves time while the customer is waiting and demonstrates NEXT employees' dedication to assisting buyers.

The telephone serves multiple purposes within a NEXT store

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It can facilitate communication between a customer service employee and the manager in cases where a customer is seeking a discount on a damaged product. The manager can then take immediate action by coming to the shop floor and deciding whether to grant the discount. Additionally, the telephone is used for internal communication between departments to ensure that all teams are aware of their tasks. For instance, if the marketing manager needs guidance on research targeting for a new product, he or she can call human resource management for assistance.

One effective method is for the production department to have direct communication with the HR manager. This allows for verbal communication, enabling staff to ask questions and receive immediate feedback. Additionally, a variety of internal communication methods are necessary for the production department to carry out their duties. For instance, if NEXT wishes to introduce a new product in order to boost sales, they will send an agenda containing relevant information to all staff, who will gather for a meeting to discuss ideas for the product.

Internal communication within the retail department may involve the use of memos to keep other NEXT stores informed about any incidents that may have occurred. These memos serve as an alert system, providing managers with information about issues such as robberies in specific locations. By communicating this information to other stores, managers can ensure that they are all aware of potential threats and can take the necessary precautions. Memos are a preferred communication method because they can be printed and distributed easily to all employees, ensuring that everyone is on the same page. Although emails might also be used, they may

not be as effective as they could take longer to check and read, potentially delaying response times in urgent situations.

Communication through presentations is utilized by NEXT to convey information relevant to their business activities. The Production department employs power point presentations to share their concepts with other departments. These presentations may include graphs and other visual aids to showcase their work, such as the quantity of a particular type of jeans produced each month.

For instance, in a presentation, various slides may display the production levels of different products. Such visuals can indicate the popularity of each product within the company. Additionally, the marketing department must liaise with other departments to enhance sales by either improving existing products or launching new ones.

The marketing department possesses valuable research that can help improve NEXT. This information can be presented in power point presentations or discussed in person with the production and finance managers during meetings. Power point presentations are an effective mode of visual communication, allowing for clear and comprehensive delivery of messages to a large audience. Furthermore, these presentations can be shared with multiple departments via email or shown during meetings. However, creating a power point presentation can require a significant amount of time, dependent on the amount of information that needs to be conveyed.

Departments can receive graphs of survey and questionnaire results from customers via email. The Finance department has the option to present data in various formats such as figures, charts, and power point presentations. Using this method provides employees with a clearer understanding of the information presented compared to just verbal communication. Additionally, everyone can view the information at the same time.

Electronic Mail (E-mail) has

become an extremely popular method of communication thanks to technological developments. All departments within NEXT use this form of communication, including the retail manager who can contact individual store managers via e-mail to inform them of promotions such as "Buy one get one free" on children's clothing. It is crucial that managers communicate the promotion with staff so they can prepare the store by hanging up posters, informing customers of special offers.

E-mail is the optimum choice due to its efficiency for informing the various NEXT stores throughout the nation about the promotion. The advantage of using e-mail is that it only requires writing the message once and distributing it to multiple stores simultaneously. Moreover, e-mails are received within minutes, ensuring a prompt delivery of information.

Retail staff will need to communicate internally with head office, such as in the case of a customer complaint about faulty goods. In these instances, the retail department may opt to use e-mail to inform human resources about the issue, as it is efficient and can be sent directly to the manager if they are unavailable by phone. Human Resources are also responsible for recruitment, ensuring that job openings such as manager positions are communicated to employees so they may apply if interested.

One way for HR to convey a message is via email or by posting notices on the intranet. The benefit of using the intranet is that it limits access to NEXT employees, making the information more secure than distributing newsletters, which can be seen by individuals outside of the business. The Human Resource department is responsible for all staff health and safety, so it's crucial that they can

communicate with every department. For instance, if there is a fire drill to ensure compliance with health and safety regulations, it's vital that employees be informed beforehand through email.

Sending emails is an effective way to communicate important information to all employees. For instance, the HR department may opt for emails over telephone calls to avoid misinterpretation. Finance may also email the production manager to inform them about their funding status and if changes are required in their production scale. This method is faster than arranging a meeting and directly reaches the concerned department. Emails enable quick message delivery, reducing the likelihood of delays and problems.

It is possible to use E-mail for secure communication, as only the intended recipient can access it. This is useful for private messages between managers. In addition to E-mail, fax can also be used in certain situations, such as the retail manager providing written details of a promotion to the store manager. This makes it easier for the store manager to follow and distribute to the employees. Similarly, the HR department can ensure that all employees are aware of health and safety regulations by including information in a newsletter at NEXT.

Using newsletters as a means of communication is advantageous because the information only needs to be written once and can be easily duplicated. Newsletters ensure that all employees receive the same information, regardless of their position, creating a level playing field. By distributing newsletters throughout each department, all employees are likely to be informed, reducing the risk of any worker being overlooked. Effective interdepartmental communication is crucial for ensuring a business delivers exceptional customer service. This can be achieved with

the help of the "I" feature.

T. An effective way of getting messages across to all employees of a business is by posting on the business’ intranet. Another efficient method is to send e-mails to different departments, which allows for quick dissemination of information. Finance convenes meetings to address short-term issues among stores. Conducting meetings is an ideal communication strategy as participants can access sales figures, such as balance sheets, profit ; loss accounts, etc. This allows them to gauge the severity of the problem and discuss potential solutions.

Agendas, which are a form of communication linked to meetings, are used to inform employees of the targets for the day and the topic of the meeting. They can be distributed through the post or given to managers by hand.

The effectiveness of a meeting lies in its ability to facilitate the presentation and discussion of ideas among all employees simultaneously. In comparison to emailing individual employees and waiting for their responses, meetings are a less time-consuming form of communication. Despite this, if an employee cannot attend a meeting due to being in another one, the issues discussed will be relayed to them and the minutes will provide insight into the topics covered. This ensures that absent employees remain informed about the proceedings. Moreover, in cases where attendance is paramount - such as an annual meeting for all NEXT store managers - technology such as video conferencing can be used to involve managers who are unable to attend physically. The contribution of each manager is crucial in these types of meetings and therefore, their presence is highly valued.

Even though a particular manager is unable to attend, they can

still discuss important issues via webcam during a video conference. Video conferencing allows business associates from different parts of the world to communicate effectively, as they can have verbal conversations while seeing each other. This method closely simulates face-to-face interactions and enables participants to view and discuss images simultaneously.

Moreover, notices on the notice board can serve as a means of communication for relatively unimportant matters. As an instance, if NEXT is raising funds for charity and organizing a dress up day in the store, the manager could display a notice on the staff room notice board. This is because all NEXT store employees will necessarily visit the staff room, and consequently become aware of the charity event.

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