Difference betweeen marketing concept and selling concept Essay Example

focuses on the seller's needs rather than the buyer's needs. Nonetheless, it is still important for the product or service to satisfy the buyer's needs and wants profitably.
The evolution of marketing went through various stages including production, marketing, and product. In the production stage, businesses aimed to produce a large quantity of goods efficiently believing that consumers would be willing to purchase inexpensive and easily accessible products. Some firms still employ this strategy in developing markets with low labor costs.
In the product stage of marketing evolution producers believed that consumers would only buy superior products achieved through better quality performance innovation.This approach is still used today with comparative advertising and market leaders introducing new inventions. Firms primarily focus on product development and fine-tuning features, with other marketing strategies like pricing, distribution, and promotion considered later.

The selling stage of marketing is associated with pushy salespeople, intrusive telemarketers, and obnoxious advertising. It believes that consumers won't buy products unless prompted because they don't know what they want. The selling concept prioritizes maximizing profit by increasing sales volume, rather than focusing on consumer wants and needs.

Firms often adopt the selling concept when there is an excess of produced goods compared to market demand.

On the other hand, the marketing concept solely focuses on understanding consumer needs and developing products or services that can meet those needs. Firms conduct research projects to determine consumer needs rather than creating a product or service without knowledge of what consumers want and hoping for purchases.