Starbucks Current Strategy Essay Example

customers with high quality coffee beverages and services has been providing the company with tremendous growth on its profit for the past decades.

Moreover, the fact that it is already included in the core values of Starbucks employees to put premium into their customers, it already become innate into their strategies to put their customers into the top priorities. The great experience every time a customer visit Starbucks stores successfully penetrated their target customers.

On the other hand, Starbucks strategy of going abroad would really be the exact solution during the times when the U. S. market could no longer contain the fast-paced growth of the company. Furthermore, the said international operation of the company provided the company high profits and sales which sustain its growth for the past years.

In addition to this, it is a good thing that Starbucks make business ventures with domestic firms from other countries in order to guide them on the right strategy that they should apply to become successful and to give enough room for Starbucks to adjust on the new environment.

Strengths of Starbucks

Before identifying the possible barriers to Starbucks stable international operation, it would be better to determine first the strengths the company has to provide guidance in providing the necessary alternative for the said issue. One of the possible strengths of Starbucks would be its top caliber coffee beverages. Based on the given case, an average Starbucks customer visits the store 18 times a month, meaning customers really enjoy having their coffees on Starbucks. Starbucks uses high-quality coffee grains in making their coffee beverages and this might contributed to the high

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