Craigslist’s Case Essay Example

if these two websites are different, one should bear in mind that eBay owns 25% from Craigslist. According to Craigslist’s founder, Craig Newmark, the website does not have any business model. He considers its classified site a community service to give people a break and treat them like you want to be treated.

Nevertheless, theoretically speaking, the website has a broad target and offers people to post ads for free thus we can assume that Craigslist’s business model is a hybrid strategy combining low price and differentiation in comparison with its auction websites’ competitors such as eBay.

4. The design of Craigslist has changed seemingly little in the last decade. What impact has this had on the overall usability and popularity of the site? The fact that Craigslist’s design did not really change over the last years makes the website easy to use and understand. It clearly makes the access easier and thus it makes the postings easier and faster. It can also help creating brand loyalty since customers are used to dealing with the website, they perfectly know how to use it and do not loose time finding the way to post an ad or to consult it.

5. How does Craig Newmark plan to take advantage of Web 2. 0 trends for his own business?

Bibliography

• http://recomparison. com/comparisons/100646/ebay-vs-craigslist/
• http://itc. conversationsnetwork. org/shows/detail330. html
• www. craigslist. org
• http://www. charlierose. com/view/interview/8605