Clothing Startup Business Idea Essay Example

CLOTHING STARTUP BUSINESS

Who is your target consumer? (demographics, behaviors, needs/desires)

· Introducing a new commodity in the market a survey has to be done to ensure the success of it in the competitive business world. The major focus is on clothing startup business whereby the business is to deal with training clothes from Smack Company. The target consumers for the products are the customers in a sporting career. The targeted group usually spends most time doing sports thus require clothes that adapt their lifestyle.

Why are you targeting this consumer?

· The people need the clothes during their preparation for sports or exercise. The products are suitable for various people regarding age from kids to adults in sporting. They consider the company due to the favorable designs that are fitting suitable for sporting activities.

What target market strategy wil

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l your company use? Why?

· The company intends to learn what so far the competitors are providing in the market such that they can offer unique products. In order to gain competitive advantage, the company targets the market by offering high-quality products and affordable to consumers regarding prices.

What type of primary and secondary data did you collect? Where did you find the data?

· Research on the quality of products and the value was contacted whereby the primary data collected via observation and interviewing some customers. The customers gave their feedback on the usefulness of the products already in the market however claimed to be very expensive. Statistics from books depicted that sporting wear is very competitive and requires durable raw materials for productions. Some the data as well was collected on the competitor websites whereby the consumers gave their feedback o

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