Although lawn care is an exaggerated behavior, it is considered normal. People often replace grass with turf, creating a thick carpet-like lawn. Similar to the pursuit of a perfect body, many Americans strive for the illusion of a perfect lawn. Just as military men are expected to maintain a groomed appearance, an unkempt lawn reflects poorly on its owner. Lawns are often considered as an outdoor living room and the first impression when approaching a house. In the summer of 1953, water prohibition led to restricted watering time for lawns. As a result, people would secretly water their lawns at night, prioritizing their grass over potential fire hazards. Many believed that limited water rationing would negativ
...ely impact the appearance and property value of the community's lawns. The concept of a perfect lawn played a significant role in the ideal suburban American Dream, symbolizing the perfect life for families. Advertisements often use lawns as props to represent the unproblematic togetherness of families. This has led to the growth of the lawn care business, with Americans spending approximately $30 billion annually on their lawns.
(5) Grass seed promoted the notion that having green lawns is as deeply rooted in American family traditions as barbecuing. (44) I recall noticing, on the grass seed packages we used to purchase, an image of a family barbecuing on their lawn. (44) Scoots Company initially started as a hardware store.
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