Characteristics of International Business for Nike Essay Example
Characteristics of International Business for Nike Essay Example

Characteristics of International Business for Nike Essay Example

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  • Pages: 2 (449 words)
  • Published: October 13, 2018
  • Type: Case Study
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The purpose of the business, the products being handled, the mission of the company, and the services to be provided should be clearly mentioned. The description should be elaborate and understandable for the future customers in order to project the business objectivity in a proper and systematic way. The business concept entails providing details about the sports shoe business activity in Germany and how the company will achieve its target goal.

It is important for businesses to fully understand their industry in order to operate efficiently and prepare for the future. This includes having access to valuable data that provides insights into current supply chain practices and potential opportunities. However, e-business plans may require different levels of detailed industry data. In Nike's International Marketing Plan, the primary goal is to create a strategy for effectively engaging with the global market.

The performance of businesses i

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s heavily influenced by their operating environment. This is because there is a strong correlation between changing circumstances, the strategic response of the business to these changes, and the overall outcome. It is essential to understand how external forces will affect this correlation. The external environment, which is constantly evolving and dynamic, brings both opportunities and threats for organizations.

Changes in the environment impact the risk levels of investments in new situations. The macro environments where firms operate encompass the economic, political and legal, socio-cultural, and environmental aspects. Technological advancements have driven significant changes in the external environment, making it more complex to enter other countries. For competitive strategy, Nike aims to have a wide range of variants on its regular production schedules to differentiate itself from competitors. The overall marketing objectives include having

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a dedicated team that can adapt to future challenges and analyzing the potential impact of exports on their industry, as these effects vary across industries.

Analyzing and integrating the emerging demographic profile of a country into strategic decision making is crucial for businesses. While some may face adverse effects, others will benefit from this change. Therefore, it is important for management to respond to these differential impacts and take advantage of the opportunities or protect themselves from the threats. It is necessary for management to conduct a detailed analysis of strategies in order to effectively respond to these impacts and implement new strategic initiatives. They must also consider that significant changes may have the potential to alter competitive rules. Additionally, management should be cautious of unpredictable developments that may require further attention and incorporation into their export market strategies.

In the global context, it is important for management to assess the potential impact of any given situation on various markets. This impact could vary greatly in both magnitude and nature.

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