Test Questions on Chapter 4 Review – Flashcards
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If Facebook were a country, it would be the world's____ Largest country?
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Third
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After-tax income is referred to as?
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Disposable Income
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Alex purchased a battery-operated drill, and the first time he used the drill, the battery pack overheated and exploded. After Alex's trip to the emergency room, it was determined that the explosion was due to a problem with how the drill was manufactured. Alex would like to lodge a compaint about the poor quality of the drill's construction. To which federal agency should he complain?
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Consumer Product Safety Commission
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All of the following are factors in the external environment affecting marketing EXCEPT?
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The Marketing Mix
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All of the following are taken into account in a cost of living index EXCEPT?
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Income
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A Marketing researcher is conducting a focus group interview with working mothers to learn how kraft can better meet their needs for convenience foods. What type of research does this represent?
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Applied
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An_____ is a defined group that managers feel is most likely to buy a firm's product
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Target Market
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A(n) ____ is the practice of choosing goods and services that meet one's diverse needs and interests rather than conforming to a single, traditional lifestyle.
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Component Lifestyle
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A period of economic activity characterized by negative growth,which reduces demand for goods and services, is called?
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Recession
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Consider a small southern town where more than half the residents are African American and the rest are white. A successful marketing campaign for this community would include?
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Radio Advertising
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Consumers born between 1965 and 1978 form a group called?
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Generation X
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________ factors are environmental factors that include our attitudes, values, and lifestyle?
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Social
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Girls between the ages of 8 and 12 are one of the growing markets for high-end shoe manufactures. These girls want styles that are both youthful and grownup looking. They are:
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Tweens
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If you are to ask Americans what they most desire to make their lives easier, most will want more time. This feeling that there are not enough hours in a day is an example of an________ factor that has strongly influenced the marketing environment.
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Economic
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In general, Hispanic Americans:
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Prefer products from their native countries
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_______ factors can affect an organization.
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Technological
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_____ is a measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year.
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Inflation
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______ is measured by comparing income to the relative cost of a set standard of goods and services in different geographic areas.
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Purchasing Power
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____ is the primary determinant of a person's earning potential
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Education
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Laws and regulations of various governments and their ongoing development and change are an example of _____ factors that are part of the external environment of all organizations.
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Political and Legal
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Many people in the United States choose to drink light beer because they value thin and fit bodies. In Europe, light beers have little success because flavor is valued more highly. For international beer manufacturers, this difference illustrates how ______ influences marketing.
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Social factors
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Marketing managers cannot control______, but they can sometimes influence it.
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The external environment
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People who are concerned about potential hazards surrounding "natural" dietary supplements should take their concerns to the _______?
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Food and Drug Administration
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Recession, inflation, and consumers' income are the _____ factors of greatest concern to most marketers.
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Economics
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Riot Media is a media and toy company that capitalizes on the " gross-out" humor enjoyed by boys ages 8 through 12. In other words, it targets:
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Tweens
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The external environment
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must be continually monitored by marketing managers
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The group of people in the United States who were born between 1946 and 1964 are known as:
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Baby boomers
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The growth of social media use has referredin:
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increased exchange of information
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The higher your _____, the higher your purchasing power:
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Disposable income
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The____ isa government body that has the power to prescribe mandatory safety standards for almost all products consumers use.
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Consumer Product Safety Commission
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The____ is an agency that prevents the use of unfair methods of competition in commerce.
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Federal Trade Commission
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The___ is the federal government agency charged with enforcing regulations against selling and distributing adulterated, misbranded, or hazardous food and drug products of a specific type.
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Food and Drug Administration
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The number of firms a company must face, the relative size of these firms, and the degree of interdependence within the industry are all part of its___ environment.
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Competitive
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The publisher of Ebony magazine has forged an alliance with Dan River, inc. to create luxury bed and bath products for the newly developed Ebony Home brand. Ebony Home will use the publisher's long history and expertise to market to the African American market. The African market is the ___ for the Ebony Home brand.
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Target Market
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The study of people's vital statistics, such as age, race and ethnicity, and location, is called?
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Demography
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The two types of research are:
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Basic and Applied
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What do self-sufficiency, upward mobility, work ethic, and conformity have in common.
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These are three of the core values that influence lifestyles in the United States.
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When a company engages in ____, it is implementing strategies that attempt to shape the external environment within which it operates.
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Environmental Management
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Which demographic category represents the lowest percentage of the U.S. population, but has the highest average family income?
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Asian American
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Which Ethnic group prefers products from their native country
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Hispanic Americans
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Which of the following ethnic demographic categories are early adopters of new technology?
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Asian Americans
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Which of the following events has had the greatest effect on opinion sharing
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The increase use of social networking by people and business
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which of the following is NOT a demographic characteristic of a population?
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Values
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Which of the following is the most difficult for marketing managers to forecast, influence, or integrate into marketing plans?
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Social Change
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Which of the following represents the largest group of consumers in the United States?
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Gen Y
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Which of the following statements about American teenagers is correct?
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Most would rather shop in a store than online
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Which of the following statements about generation Y is true?
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Members are tech savy and expect brands to be on social media
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Which of the following statements best describes the typical target market?
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Target Markets change over time as consumers dop in or out of the market, and as tastes change.
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Which type of research attempts to develop new or improved products?
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Applied
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Which type research is also called pure research and attempts to expand the frontiers of knowledge but is not aimed at a specific, pragmatic problem?
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Basic
