Baywatch Case Study Essay Example

the move. The Federal Tourism Minister of Australia was asked for a $2 million payment to cover relocation costs and unforeseen expenses. Other candidates also made similar requests. In the previous year, two episodes were filmed on Avalon Beach and nearby beaches in Sydney, which proved to be a successful choice both financially and in terms of ratings. These pilot episodes demonstrated that relocation, regardless of the country, could be the key to reclaiming the show's once high ratings. The strategy used had several strategic implications.

Despite the effort and negotiations with N. S. W and the Federal Tourism Minister, Baywatch's plans to move to Avalon as its new location did not pan out because of strong local outrage and protest. Consequently, the leverage gained by involving N. S. W and the Federal Tourism Minister was lost.

S. W,QLD and Hawaii were in direct competition as potential locations for Baywatch. After a lengthy negotiation process, both N. S.W and QLD withdrew from consideration, leaving Hawaii as the chosen location. However, filming in Hawaii did not bring about the desired changes and instead created more financial problems. Additionally, David Hasselhoff, the show's main actor, quitting Baywatch added to the challenges faced by the producers.

We can observe from this Case study that Baywatch Producers tried to exploit nonmarket avenues in an attempt to revamp their show. This led to a variety of responses from potential buyers of the show, who were lacking in information, particularly about the producers' assertions. After two unsuccessful strategies, the producers opted for a hasty approach, which ultimately failed due to inadequate planning and foresight.