Bates Manor- Marketing Case Essay Example

Martin Norman, Lea Meadows national sales manager, believes the line should remain with the current sales agents employed by Lea Meadows. Norman argues that these sales agents already have contacts with retail outlets specific to this product line and frequently reach out to clients not covered by Abatements. To cover these clients, Abatements would need to hire more sales representatives. Additionally, extensive product knowledge and intensive training would be necessary due to the numerous combinations associated with the Lea Meadows brand. Based on evaluation, it is recommended to continue with Abatements' current sales force. This is because it is more cost-effective to educate the existing sales force rather than relying on a different sales distribution calculation entirely.Lea Meadows employees should be incorporated, while Norman may need to be reassigned or let go, which may strain personal relationships but is a better option economically. Bates Manor By Octobers currently has 15 sales agents representing its privately owned and manufactured products, with a commission of 0.5%. The advantage of these sales representatives is their industry knowledge and respect. In order to match industry norms, Bates would like to increase call frequency to 7 calls per account per year for sales representatives in the industry. Alternative relationships within the industry can be beneficial, with only 15% of sales call time required for the Lea Meadows line. Martin Norman, Lea Meadows national sales manager, believes that the current sales agents employed by Lea Meadows should continue handling this specific product line.