Lesly Ford

City: Washington, DC
University: Georgetown University

Posts by Lesly Ford:

marketing chapters 12-14 – Flashcards
29 Sep 2018 Flashcards

question Retailing is answer the process by which organizations sell goods and services to consumers for their personal use question Four factors motivate innovative merchants to reinvent the way they do business: answer Changes in economic conditions Demographic and cultural change Technology Globalization question Retailtainment is answer all about marketing strategies that enhance the shopping […]

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Marketing Exam 2 Market Challenger – Flashcards
28 Sep 2018 Flashcards

question Market Challenger answer A firm that is just a notch below the market leader and is a leadership contender in its own rights, when comes up with strategies to uproot the dominance of the leader question 5 Market Challenger Strategies answer Frontal Attack Flanking Attack Encirclement Attack Bypass Attack Guerilla Attack question Frontal Attack […]

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mark 3337 exam 1 – Flashcards
27 Sep 2018 Flashcards

question 1) The term product should be broadly interpreted to encompass: A) information, services, ideas, and issues B) information and items C) tangible items and issues D) all tangible items E) all intangible items answer A question 2) The development of a personal selling philosophy involves all of the following EXCEPT: A) a full acceptance […]

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Chapter 17:7 providing first aid for heat exposure – Flashcards
26 Sep 2018 Flashcards

question What occurs when the body is overexposed to heat? answer It can cause a chemical imbalance in the body that can eventually lead to death question What are heat cramps? answer They are muscles pains and spasms that result from the loss of water and salt through perspiration question List 3 first aid treatments […]

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Answers on Oceanography Flashcards
25 Sep 2018 Flashcards

question What are the principal oceans of Earth? How to they compare in size, location, and depth? answer 1.Pacific Ocean – largest, deepest 2.Atlantic Ocean – about half size of Pacific 3.Indian Ocean – slightly smaller than Atlantic; mostly in Southern Hemisphere 4.Arctic Ocean – about 7% size of Pacific; shallower than other oceans 5.Southern […]

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First Aid (TEST 2) – Flashcards
25 Sep 2018 Flashcards

question _____ occurs when heart muscle tissue dies because its blood supply is severely reduced or stopped. answer Heart attack question at the same time you check for responsiveness, you should look at the victim to see whether he or she ______ answer is breathing question For effective chest compression’s during CPR, the rescuer should: […]

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Med Term: Test 1 – Flashcards
24 Sep 2018 Flashcards

question About how many men will develop breast cancer in their lifetime? answer 1 in 1,000 question A trephine would be used to remove ____. answer Bone question What was the first 3D printed drug approved by the FDA? answer Spritam question Which of these conditions would be treated with Phakic IOLs? answer Myopia question […]

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Italian boot verbs – Flashcards
24 Sep 2018 Flashcards

question Capire answer To understand question Pulire answer To clean question Punire answer To punish question Finire answer To finish question Costruire answer To construct/build question Suggeriere answer To suggest question Stabilire answer To establish question Preferire answer To prefer question Guarire answer To heal question Transferire answer To transfer question Garantire answer To guarantee […]

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Chapter 7 and 8: Product (Marketing 301) – Flashcards
22 Sep 2018 Flashcards

question anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need answer Product question Three Levels of Product answer Core Benefit “Value” Actual Product Augmented Product question what is the buyer really buying; marketers must first define the core, problem-solving benefits or services that […]

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Italian Bedroom Vocabulary – Flashcards
21 Sep 2018 Flashcards

question Camera da letto / stanza answer Bedroom question Armadio answer Wardrobe question Comò answer Chest of drawers question Cassetto answer Drawer question Specchio answer Mirror question Poltrona answer Armchair question Letto matrimoniale answer Double bed question Letto answer Bed question Letto a castello answer Bunk bed question Culla answer Cot question Materasso answer Mattress […]

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Chapter 5 quiz A&PI – Flashcards
20 Sep 2018 Flashcards

question The biggest risk factor for the development of skin cancer is excessive exposure to ultraviolet light. answer True question In the presence of sunlight, modified cholesterol is converted into Vitamin D precursors in the skin. answer True question Earwax is made by answer ceruminous glands question The hyponychium is commonly called the cuticle. answer […]

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Marketing Management CH 17 – Flashcards
19 Sep 2018 Flashcards

question 18) The starting point in planning marketing communications is a ________ that profiles all interactions customers in the target market may have with the company and all its products and services. A) marketing budget B) communications audit C) market research program D) publicity campaign E) product launch answer B question 20) Which of the […]

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MKTG 351 – Flashcard
18 Sep 2018 Flashcards

question What is targeted marketing? answer A type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, purchase history, or observed behavior question What is customer lifetime value? answer A prediction of the net profit attributed to the entire future relationship with a customer. Part of […]

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Ap Gov Chapter 1 Answers – Flashcards
17 Sep 2018 Flashcards

question How does government usually protect its national sovereignty? answer by maintaining armed forces question The ways in which people get involved in politics make up their political __________. answer participation question How does our government respond to the priorities of its people? answer through a policymaking system question What makes up the government’s policy […]

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MGMT 322 (Marketing Management) Quiz#3 – Flashcards
17 Sep 2018 Flashcards

question 1. _____ is a process whereby a consumer notices certain stimuli and ignores others. answer Selective exposure question Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product? answer Creating advertisements that give consumers all the necessary information to make the purchase decision […]

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Mktg Lesson 3 Chapter 1 T/F – Flashcards
15 Sep 2018 Flashcards

question 61) Marketing is managing profitable customer relationships. answer True question 62) When backed by buying power, wants become needs. answer False question 63) Market offerings include entities such as people, places, information, and ideas. answer True question 64) When sellers pay less attention to the specific products they offer and more attention to the […]

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Biology Chapters 8 and some of 10 – Flashcards
14 Sep 2018 Flashcards

question The creation of offspring carrying genetic information from just a single parent is called ____ answer A) asexual reproduction question Which one of the following is a a difference between sexual and asexual reproduction? answer D) sexual reproduction is more likely to increase genetic variation than is asexual reproduction question Strictly speaking, the phrase, […]

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CAMBRIDGE LATIN COURSE: STAGE 20 Vocabulary Checklist – Flashcards
14 Sep 2018 Flashcards

question adeō, adīre, adiī answer go up to, approach question arcessō, arcessere, arcessīvī answer summon, send for question ars, artis, f. answer art question auris, auris, f. answer ear question collocō, collocāre, collocāvī answer place, put question crūdēlis, crūdēlis, crūdēle answer cruel question dēnique answer at last, finally question dēspērō, dēspērāre, dēspērāvī answer despair question […]

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Marketing 351 Chapter 11 – Flashcards
12 Sep 2018 Flashcards

question concept, philosophy, or image (MADD’s primary market) answer Idea question anything the customer receives in exchange Combination of 3 independent elements: 1. core product 2. supplemental features 3. symbolic and experiential benefits answer Product question product’s fundamental utility or main benefit -usually addresses a fundamental need -example: Chipotle’s core product uses the finest sustainable […]

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MKT 600: Database #4 – Flashcards
11 Sep 2018 Flashcards

question 1. A complete product-market definition includes a four-part description comprising of all of the following except: answer Marketing Mix question 2. A firm’s ‘relevant market for finding opportunities’ should: answer be bigger than the firm’s present product-market-but not so big that the firm couldn’t be an important competitor. question 3. Behavioral (rather than demographic) […]

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Chapter 1 Study – Flashcards
10 Sep 2018 Flashcards

question Marketing, more than any other business function, deals with ___. A. regulators B. employees C. investors D. customers E. suppliers answer D. customers question The first step of the marketing process involves companies working to​ ___. A. improve operational efficiency B. capture value from customers C. build stronger customer relationships D. understanding who their […]

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IMC Test 3 (ch. 14) – Flashcards
09 Sep 2018 Flashcards

question Direct marketing is synonymous to direct-response media. answer FALSE Direct marketing is an aspect of total marketing—that is, it involves marketing research, segmentation, evaluation, and the like. Direct marketing uses a set of direct-response media, including direct mail, telemarketing, interactive TV, print, the Internet, and other media. question One of the major factors contributing […]

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