Dr.Philip Kotler is a renowned marketing expert that has written over 50 books analyzing what marketing is and how companies can become better at marketing. He is titled the” Father of Modern Marketing” because of his extensive knowledge of the subject and his vast resume of companies that have used his knowledge to advance their marketing strategies. Kotler defines marketing as “Meeting needs profitably.” He hones in on the fact that marketing is more than just selling, selling, and selling.
Marketing” is a conversation.” In a recent interview, Phillip discussed the different levels of marketing. Also, he gave great knowledge into the main point of how each level appeals to a different part of the consumer. Marketing 1.0 is defined as appealing to the customer's mind. Phillip explicitly said that
...“Most companies stay in this category.” It can be tough to understand that consumers are more than just people wanting to buy your thing. They are people with real feelings and problems. A mistake that most companies make is that they are never able to crack the system of how to move from just appealing to the customer's mind.
But, he also makes it clear that no company should jump from Marketing 1.0 to 3.0. Every level is to build upon the previous. That means that jumping from Marketing 1.0 to Marketing 3.0 could be catastrophic. Companies must first learn what it means to be at 1.0 and understand why that is where they do not want to be long term. Furthermore, Marketing 1.0 is simply about doing the job and being efficient and profitable.
It is the whole idea of having a product and simply doing what
it takes to make it sell. Said companies are making something that is benefiting a lot of people and aim to keep the consumer interested. Marketing 2.0 is the next level up and some companies have shifted into this category. This category is defined as appealing to the customer's heart. In this category, many companies are able to gain a better understanding of what their customers want and need.
In Marketing 2.0, feedback is a top priority in a better understanding of what the customer wants and needs. Customers want to know that the voices are being heard. This level is all about understanding customers and letting them tell you how your products or services could be better, fixed, or how much they love them. Finally, Marketing 3.0 entails a company that not only makes awesome products, cares about their customer's input, but also deeply care about the environment and the consumers surrounding.
Some companies have finally moved into Marketing 3.0 but it is not an easy level to reach. Marketing 3.0 cares about the spirit of the consumer. It is knowing that the customer is more than a person looking to purchase a product. It is knowing that the customer has a concern.
You are consistently showing customers that your company cares about what they care about. Marketing 3.0 takes a stance and shows concerns for topics such as poverty, world hunger, animal abuse, the preservation of the ecosystem, depleting natural resources, and so many more topics. Marketing 3.0 is making sure that customers realize that when you purchase our products you are supporting a cause that we care about as an organization and also that millions
of other people around the world care about too.
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