Analysis of Cadbury’s Snowflake Advert Essay Example

close-ups and very long shots make up most of the shots in the ad, with fewer medium shots. The advertisement starts off slowly but speeds up when the strawberry becomes tied to an airplane, with little dialogue aside from quick comments from the characters. For background music, lively and playful tracks mostly prevail.

The advertisement in question has received positive feedback from both children and parents. While the children are drawn to the appealing appearance and flavor of the product, the parents appreciate that it contains fruit, despite being largely made up of sugar. The target audience for Advert 4: Aero is young and older adults, as evident from the adult male main character purchasing an Aero from a newspaper stand. This advert primarily focuses on close up and medium shots of the man and a dancing mouse, with the pace remaining slow until the animated mouse begins to dance with a hula-hoop, steeping up the tempo.

The advertisement features a dialogue between two individuals, with one attempting to sell a small mouse while the other insists on purchasing chocolate. The location of the advertisement is irrelevant, as it could take place in any type of store. However, it is evident that the purpose of the advertisement is to promote Nestles Aero, as a box of Aeros is prominently displayed on the front right side of the counter throughout the entirety of the advertisement.