Acknowledging the value of objective opinions, I would like to express my gratitude to all who have helped me achieve this report, whether directly or indirectly. Firstly, I extend my appreciation to "Prof. Sham Sharma Sir" for providing unwavering support throughout the research process, addressing both general and specific issues until the report was completed. Working on this project also allowed me to gain knowledge about AMULINDIA and GCMMF. I must also thank "Institute of Productivity and Management" for providing necessary resources that have undoubtedly contributed to the success of this report. Established in 1973, GCMMF is India's largest dairy products marketing organization
..., sourcing milk from 2.7 million farmer members across Gujarat's 12,792 village dairy co-operative societies. All products from its member unions are sold under the brand "Amul," with GCMMF being the largest exporter of dairy products.
GCMMF has a strong presence in various regions including the Gulf, South Asian Association for Regional Cooperation (SAARC), USA, Singapore, Hong Kong, Philippines, Cambodia, Japan, Vietnam, China, Australia and Africa. As of March 31, 2008, the organization had an absolute net worth of Rs.1200 Million. GCMMF is an apex body of milk cooperatives in Gujarat that aims to benefit both farmers and consumers by offering quality products that provide good value for money.
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