Airborne Express Value Chain Essay Example

Airborne Express Value Chain Airborne Express has created a value chain that has all of the parts that Porter described in his book. Management has done an excellent job of organizing the value chain and realizing who their target market is. Although it may seem like Airborne Express is leaving revenue on the table by only providing services for a select group of customers, it is a good decision on the part of management to limit the customer base to only those customers which you can best provided quality service for.

The five elements of the value chain are: inbound logistics, operations, outbound logistics, marketing and sales, service. Airborne Express uses all of these elements very effectively in order to be successful. Efficiency of inbound and outbound logisti