Advertising – Spyhunter Essay Example
Advertising – Spyhunter Essay Example

Advertising – Spyhunter Essay Example

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  • Pages: 2 (548 words)
  • Published: December 14, 2018
  • Type: Essay
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The advertising feature I've selected promotes the video game 'Spyhunter,' which is available on the PS2, Nintendo Gamecube, and Microsoft X Box platforms.

Displayed on the advertisement are images depicting gameplay, as well as a backdrop featuring helicopters that blend seamlessly into the scenery. Additionally, there is a digitally rendered vehicle present in the advertisement, likely representing the car that players control within the game. The car is equipped with firearms that are firing, similar to the weaponry found on one of James Bond's famed automobiles. The background appears to be that of a tunnel when viewed from inside.

A fast and furious game is created by the blur of lights and wall panels that make the car seem like it's moving at high speed. The slogan, "Straight Adrenaline, With a Helicopter Chase," which is not particularly ca

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tchy, sounds more like a brief review from a magazine or newspaper.

'Straight Adrenaline' could imply the game's rapid and challenging nature. It may also suggest its realism, where losing or running out of time feels like the end of life. Some games can evoke such intense emotions.

'With a Helicopter Chase' is a segment of the game which is the focus of this advertisement aimed at gamers worldwide. Although typically associated with children, adults who own consoles such as PS2, Gamecube, PSX, X-Box and Gameboy may also enjoy this game. The intention of the advert is to promote a computer game while simultaneously attracting visitors to the Spyhunter website.

Midway.com showcases a fast and sleek car in their main image, which is perfect for fans of high-performance vehicles. This is exactly the type of game that SpyHunter is, making it appealing t

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its target audience who may be interested in purchasing it. Additionally, the background complements the car picture, creating an overall enticing visual display.

The fuzzy backdrop in the picture hints at swift automobiles and rapid pursuits. The ad takes place in a tunnel, although the obscured background creates an impression of speed for the vehicle. As previously noted, there is minimal text on the page - only the business emblem, Midway logo, and Spyhunter logo are present.

The advertisement aims to appeal to a young audience with its simple language and lack of extensive explanations or small print. Since there is no argument featured in the advert, it cannot be biased; however, it may be biased towards encouraging viewers to spend their money on the game. The majority of the ad space is taken up by a picture, accounting for half of the advertisement. The remaining half prominently displays the words "Straight Adrenaline, With A Helicopter Chase", which was mentioned earlier.

In order to emphasize their equal importance, it is intended that both the picture and words catch the viewer's attention. To summarize, the advertisement showcases spyhunter, a computer game for PS2, and features an image of a sleek and speedy car within a tunnel.

The slogan of the game is "Straight Adrenaline, With A Helicopter Chase," but it seems more suitable for a review rather than a catchphrase. The game can be played on GameCube, Xbox, PSX, and Gameboy Advance. Although this is my evaluation, I am uncertain why I chose this advertisement as it does not fit well for essay composition.

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