Nina Riccii perfume adverts – TV and magazine evaluation Essay Example

reinforced by the building tempo of the incidental music. Throughout her journey through the maze guided by an owl, the girl maintains her inquisitive and innocent persona. Intertextuality is present when she arrives at the tree and retrieves an apple, reminiscent of Snow White, which signifies fragrance. The advertisement concludes with the model clutching the bottle protectively.

The advertisement targets young adults and showcases the model's transformation after discovering the fragrance. The similarities between the television and magazine ads for 'Nina, L'Elixir' are evident in terms of lighting, colors, representation of women, as well as setting and props.

The television advert mainly utilizes light pink and white colours, along with ruby red for the bottle and apples. The model stands out against the white background despite not wearing bright colours. Pink represents innocence and playfulness. Both adverts feature two models with styled blonde hair wearing modest pink dresses, emphasizing their innocence and purity.

Both the magazine and television adverts use high key and bright lighting to portray a girly and playful theme. However, there is a difference in the facial expressions of the models. The television advert shows the model as naive and innocent, with a frightened look at the beginning. On the other hand, the magazine advert portrays the model as mischievous and playful as she holds the bottle. Both adverts use red apples to connote richness and sweetness, which relates closely to their classy yet girly themes.

The vibrant red apples create a strong visual contrast against the simple backgrounds. The target audience for both advertisements is evidently young women between 13 and 23 years old; this is largely influenced by the age of

the models chosen for the campaign. The models have been selected based on current trends and preferences, which are most likely to appeal to the target market.

Both the television and magazine adverts appeal to young women aged 16-23, but with different models that cater to different desires. The model in the TV advert is sophisticated and classy, while the one in the magazine advert is cheekier and less serious. However, both depict a brand that is fashionable and sophisticated, despite its youthful themes and conventions. The overall representation of women in these ads is positive, portraying them as both independent and innocent.

The advertisements effectively and positively portray the product to the young female target market with a humble appearance, successfully selling the product to the audience.