Marketing Plan Wal Mart Essay Example

The

purpose of this marketing plan is to provide a comprehensive analysis of Wal Mart Stores, Inc. This encompasses a concise overview of the corporation and an extensive evaluation of its current obstacles. The reason for selecting Wal Mart is due to its significant status in the US economy, politics, and society.

Wal Mart operates through both its discount department stores and Sam's Club Warehouses, providing bulk merchandise at wholesale prices to consumers. The company has experienced significant growth since its inception over thirty years ago, now holding the title of largest retail cha